Google Analytics 4

Google Analytics 4 has impressed and fascinated our team at Data Driven. The changes that came along with GA4 have meant a lot of improvements, and there are more rolling out all the time. But just because we love Google Analytics 4, doesn’t mean the platform is flawless…far from it. There are some significant shortcomings […]

Google Analytics can be the most helpful tool you have. It’s how you get all the most important data on your website, mobile apps, and marketing channels. There’s nothing you can’t uncover with the right configurations and monitoring, so it’s your best friend when it comes to serious data analysis. But of course, along with

Where is the behavior flow report in Google Analytics 4? GA4 doesn’t have a behavior flow report. Instead, you can use your exploration templates to follow your user’s journey. Use your funnel exploration report to track a predetermined path or your path exploration for free-form tracking. Today, we’re going to discuss the loss of behavior

CHANGE HISTORY Who did that? When did they do it? Today, we’ll be talking about the change history report in Google Analytics. Category This category is jam-packed with settings, reports and insights within a Google Analytics account. We talk about all things user management and other Google products related to Google Analytics. We peek into the administrator section

BIGQUERY LINKING Get lightning fast access to your raw analytics data! Not everyone will want to integrate with BigQuery, but for many this is one of the biggest features and selling points of GA4. If you are an enterprise Analytics user paying $150k per year for GA360, you will be delighted that this feature is

GOOGLE ADS LINKING Seamlessly link your Google Ads data to Google Analytics reports It’s no surprise that Google Ads is one of the first integrations that Google is offering as part of GA4. The success of Google Ads is what drove the creation of Analytics and the huge amounts of advertising revenue it creates is