Google Analytics 4

USER PROPERTIES Capture everything you know about a visitor without identifying them personally Let’s remind ourselves of how the data structure works in GA4 by referring to this visual: So far, we haven’t looked too much at user properties but these are very powerful in GA4. User properties can help you do segmenting because you […]

ADMINISTRATOR SETTINGS What can you do to make sure your account runs smoothly? You will find some of the admin settings in GA4 familiar if you are used to using them in GA3 but there are also quite a few differences. Looking at the admin settings is a good way to get your head around

CUSTOM DIMENSIONS Make use of GA4’s generous number of custom dimensions Custom dimensions have long been a part of Google Analytics, but there have been some changes to them with the release of Google Analytics 4. Still, with some experimentation and strategy, you can get comfortable with your new custom dimensions in no time. So

Accurately tracking your user’s journey is the most important part of data collection in Google Analytics. But if you have multiple domains, your data can easily get inflated—that is, until you set up cross-domain tracking. So what is cross-domain tracking in Google Analytics 4? Cross-domain tracking is a workaround that allows you to track a

All around we’re hearing buzz about machine learning. In a world seeking to balance privacy with insight, machine learning is all the rage, and it’s easy to understand why. Google Analytics 4 uses machine learning to strike that balance and goes above and beyond to make the most out of its machine learning model. The

EXPLORATION TEMPLATES Build powerful analysis models in a few clicks Google Analytics 4 has some awesome features in store for you, not the least of which are the newly available exploration templates. So what are exploration templates in GA4? You can customize templates found in the Explore section in the left-hand menu of your GA4