Google Analytics 4

AUTOMATED INSIGHTS While you were out… this happened Your automated insights report is an awesome new addition to Google Analytics 4. With automated insights, you’ll see quick and helpful snapshots about your property’s performance. So how do you use automated insights in Google Analytics 4? You can access them by clicking on “Home” in the […]

MONETIZATION How does your site make money? The monetization report is one of the most useful features Google Analytics 4 has to offer. Here you can see details about e-commerce, subscription, and ad revenue. This report lets you quickly see how much money you’re generating, and you can track each revenue source with ease. How

CLEAN DATA The quest for clean data is neverending, but got a lot easier in GA4 Clean data isn’t something that is a feature of the platform, but something you need to work towards. Bad data is one of the things that keeps Analytics consultants in business. With GA3, unless you can track down and

EVENTS REPORT Everything in GA4 is an event, but the events reports have special meaning! You might have heard that Google Analytics 4 is an event-based model as opposed to a hit-based model, but what does that mean in practice? Hits vs Events With the old Universal Analytics model, each user is identified either by cookies

REPORTING IDENTITY Do you want to report by device or consolidate users? Reporting identity is an important part of your Google Analytics 4 property. You’ll need to select a default reporting identity to gather data about your users and have it applied to your reports. So, what is reporting identity in Google Analytics 4? Your

PAGES AND SCREENS What are they looking at on your site? Tracking your page and screen views is an essential part of Google Analytics data collection. In Google Analytics 4, you can do this easily using the pages and screens report. So how do you use the pages and screens report in Google Analytics 4?