Google Analytics 4

TRAFFIC ACQUISITION Where you can learn about your website traffic sources Understanding how your users came to be on your site is one of the most valuable pieces of information Google Analytics offers. In GA4, you can find this information in the traffic acquisition report. So how do you use the traffic acquisition report in […]

FUNNELS Customize your funnels to the greatest extent possible Following your user’s journey through your site is an adventure, one that’s critical to your data analysis in Google Analytics. One of the best ways to track how users move through your site is by creating a funnel, and in GA4, you can easily craft a

TECH Understand the details of your users and their browsers Understanding your user’s technology might not seem like the most important part of data analysis at first blush. But the truth is, tech details can be essential to making sure your user’s experience is smooth and engaging, which means a whole lot to every website

 There are so many changes that come along with Google Analytics 4. From relatively small things like the loss of bounce rate to big changes like the introduction of data streams, GA4 is a whole new beast. But what’s all this about cookieless tracking in Google Analytics 4? GA4 is promoted as privacy-centric and

Google Analytics 4 rolled out in October 2020, and ever since, early adopters have been diving deep into the new layout and features. As members of the early adopters club, Data Driven conducted a survey asking 460 users about their GA4 migration plans. We asked about favorite features, integration timelines and how GA4 is impacting

If you’re just getting started with your Google Analytics 4 property, you probably went to set up your raw view, testing view, and filtered views right away. But, as soon as you jump into your “Admin” section to add a view, you’ll quickly notice that views are nowhere to be found in Google Analytics 4.