Google Analytics 4

AUDIENCES Create groups of similar website visitors into audiences for deep analysis (replaces advanced segments) Your audience is everything. They’re the ones who support you by visiting your website, mobile apps, and social media posts. They’re the real people who are interested in your products and services or might be in the future. So, it […]

DATA STREAMS Pull data from your website and apps directly into GA4 with streams One of the first things you’ll notice about Google Analytics 4 is that the structure is pretty different from Universal Analytics. Where before you had views, you now have data streams, and you probably also have questions. So what is a

ENGAGEMENT Are your visitors 10 second wonders or long haulers? With the launch of Google Analytics 4, you’ve got a whole new world of exciting metrics to choose from! One of the more interesting options is engagement rate. Although bounce rate is available in GA4, you now have several other engagement-based metrics at your disposal.

This is an excerpt of a masterclass presented by Charles Farina, Head of Innovation at Adswerve. Connect with Charles on LinkedIn, Twitter and his personal blog. By now you’ve probably heard all about GA4, but where did it come from? Up to now, there were two different Analytics platforms: Google Analytics and Google Analytics for

Google Analytics 4 has demoted a metric many marketers got used to and sometimes were too obsessed with: bounce rate. It’s not a nostalgic relic of the past, but 2 metrics are more useful to understand user behavior on your website and what your web pages are actually worth… The good news, though, is that

Should you start using the newest version of Google Analytics (GA4) now? And, if so, which features should you implement and when? Well – let’s start with the bottom line first. YES – you should begin using GA4. In fact, the sooner you start using this new platform, the better, because… like it or not,