The Conversions Report in Google Analytics 4 is both a treasure trove and a cesspool. It can reveal growth opportunities and obstacles. But to get to the conversion data that matters to your business, you need to understand how to use and customize the conversion report in GA4. So, let’s find the hidden gems…. Key […]
The GA4 conversions report – Detect your business boosters Read More »
Conversions in Google Analytics 4 are the most important events that drive your business forward. Yet, many organizations don’t track conversions, or do it wrong. And that can seriously slow their growth or cost tons of money. Let’s fix that. Now. Key Takeaways What are conversions in Google Analytics 4, anyway? GA4 conversions are events
Conversions in GA4 – Everything you need to know Read More »
Testing Google Analytics doesn’t require much effort and no advanced technical skills. Yet, testing is important to ensure GA collects data about your conversions, events, and anything else that can help you make data-driven business decisions. Before you dive in, make sure you have checked that Google Analytics is installed on your site. All good?
Testing Google Analytics in Real Time [3 Simples Steps ] Read More »
Do you know what your visitors are searching for on your site or web shop? If not, free up some minutes to configure Google Analytics 4 to collect on-site search terms. In the reports, you will find useful insights about what your users really want to learn or buy from you. Excited? Let’s dive in…
GA4 search terms – Track & analyze on-site searches Read More »
GA4 segments give deep insights into what happens on your site or webshop in seconds. So, if you are not using segmentation yet, it’s time to learn how to cut your tasty web data pie into pieces and look for the sweetest parts. Hungry for more? Read on… Key takeaways What are Google Analytics segments,
Google Analytics 4 Segments: 2024 Guide Read More »
The Google Analytics 4 demographics report is a goldmine for data-driven marketers. Out-of-the box, GA4 shows, for instance, from which country your site or visitors are coming from. If users give their consent, you can also access anonymous data about their age, gender and interests. So, what’s the catch? Let’s find out… Key Takeaways What
GA4 Demographics Report – Understand and Target Visitors Read More »
