Google Analytics 4

In Google Analytics 4, you can easily find data about 404 pages. If you want an in-depth analysis of the most famous error on the Internet, you have to create an exploration report. Yet, not all 404 errors deserve your attention because not everything that’s not found is actually lost… Key takeaways What is a […]

Enhanced measurement is the easiest way to enrich your GA4 reports with data about 7 different user activities on your website. More insights without writing a single line of code. Does that sound too good to be true? Let’s find out… Key takeaways What is enhanced measurement in GA4? Enhanced measurement in GA4 gives you

The predefined Google Analytics 4 channel group gives you a granular view of the channels that drive traffic to your site, web shop or app. Handy, but not if you aim for growth. To truly understand and optimize the impact of your off-site campaigns on your traffic, you’d better start with custom channel grouping. Little

Size matters. This is also true for the dimensions of your visitors’ screens. Sometimes the design will break and lead to a bad user experience and lost revenue. The Google Analytics 4 browser size and screen resolution report can help you detect problematic screen sizes. One of them exists, you have to create the other

Google Tag Manager or Google Analytics? You’re not the only earthling wondering which tool you need to achieve what exactly. In this article, you find all the answers to everything you always wanted to know about GTM vs GA, but were afraid to ask. Key takeaways Google Analytics at a glance Google Analytics is the

Data in Google Analytics 4 from visits of your employees or colleagues can lead to crappy conclusions and disastrous decisions. Luckily, you can filter internal traffic with two steps. Well, actually 23, but that sounds less exciting. On the other hand, it is bloody risky for at least 7 reasons. Still here? Let’s dive in…