Universal Analytics

Recently, I tried to create a particular Google Analytics custom report for e-commerce. Unfortunately, the Google Analytics interface couldn’t handle our request. Because of that lack of success, I had to go back to the drawing board. There was promise in the Google Analytics API explorer that I might be able to create this particular report […]

CONVERSIONS “The How Much” – What is the purpose of your website? Before we get started, I have a question for you. What’s the most important function of your website?   Think about this answer for a few minutes, because it has everything to do with tracking conversions. Why did you (or your organization) create the

In this post, we’re going to delve deep into a topic that keeps analytics consultants in business – Cross-domain tracking. Cross-domain tracking is a term we use to describe the act of tracking multiple domains in a single Google Analytics property. Now, cross-domain tracking is a pretty advanced concept that is not easily understood. It’s also

Have you ever tried creating an SEO dashboard using Google Analytics? Well, you might want to try this technique instead. Dashboards are a great way to view and share your most essential analytics data, quickly. But if you’ve attempted to use Google Analytics to build a dashboard, you’ve probably noticed their SEO data is lacking! There’s

ECOMMERCE PURCHASES Summarizing your most important money-makers (some code required) Google Analytics custom reports offer us an advanced view of our marketing data. But limitations in the system means that custom reports are not always easy or intuitive to create. Because of the way the data structure works in Google Analytics, the system has a habit