Tools mentioned in this video: Google Analytics LeadPages Active Campaign Today I am trying something new: a video case study! Why? A few reasons. First of all, I am in “beast mode” right now recording videos for Analytics Course. My mission with this course is to create and assemble the best Google Analytics education available on the […]
In 2006, a web analyst at Intuit wrote a blog post that really resonated with me. At the time I was just getting my feet wet in the world of Web Analytics, with the release of Google Analytics the year before finally making analysis affordable. Here I had this free tool, Google Analytics, and barely
Is the 10/90 Rule of Web Analytics a Practical Measure? Read More »
Imagine you are in a meeting with a new client. Everything is going well, almost too well. Your suggestions are well received. Your geeky jokes get the laughs you anticipated. You are on top of the world. Then it happens. Just as you think you will be able to escape the meeting unscathed, a suggestion
Should You Worry About Visitor Pathway Analysis? Read More »
Did you get some uninvited visitors from Russia over the holidays? Did it affect your Google Analytics account?
We did too and it’s annoying.
Read on to learn how to block it!
8 Steps for Eliminating Bad Data in Google Analytics Read More »
As someone who has taught Google Analytics certification courses for the past 6 years, I receive questions nearly every day asking what to do about missing keyword data. At first, I said that we should hope that Google would change their mind and start providing Keyword data again. Time went on and wishful thinking turned
Analytics for SEO: Time to Grow Up and Think Like an Executive Read More »
As you get more advanced with Google Analytics, you realize that it’s not always about the data that you can capture for your analysis, but it’s often necessary to limit the data that you utilize in order to piece together the story of what happened with visitors to your site. We often achieve this through