Universal Analytics

Google Analytics Announces BigQuery Integration At Google I/O [2013]

Today Google announced that Premium users of Google Analytics will be able to access their data via Big Query, Google’s data solution that allows users to make sense of massive data sets. While the announcement occurred today, users will have to wait until later in the year to be able to use BigQuery to perform […]

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Testing Google Analytics Customizations Using Real Time Analytics

REALTIME REPORTS Who is visiting your site right now? In the past month I have been introduced to several excellent customizations of Google Analytics that can help better distinguish the traffic being pointed to your site. Before implementing these customizations on client websites and recommending them to others, I like to install them on my

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Google Analytics 101 Presentation: Getting Started with Google Analytics

Today I am giving a Google Analytics 101 presentation that is a departure from my normal speaking engagements. This audience has very little experience with the tool (and possibly none), so I am not supposed to assume any background knowledge of how Google Analytics works or previous experience with the product. It was tougher than

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