Universal Analytics

Note: This post is currently in progress and will be updated weekly as we continue to review all possible Google Analytics alternatives. You’re welcome to check back to this post or follow our YouTube channel for the latest reviews of GA alternatives.  Since Google Analytics Universal will stop working, you need an alternative. The Data

No browser cookies, no marketing party and… no privacy issues. At least, that’s the impression you may get from popular headlines in the press. But every story has two sides, and so do cookies. One side tastes sweet, the other bitter. Let’s take a bite and see if we can debunk the most persistent cookie

Using Google Analytics straight out of the box gives you a lot of options, but it can be a little restrictive. While the platform sets you up for success, there is much you’ll need to configure to collect the type of data you need for meaningful analysis. This is where calculated metrics come in. But,

Note: If you’re looking for more information on issues within Google Analytics 4, check out our post on reasons why GA4 could be misbehaving.  Goals are the bread and butter of Google Analytics. Using goals, you can mark what’s essential in your reports and track the most important interactions and behaviors on your website and