Universal Analytics

Using Google Analytics straight out of the box gives you a lot of options, but it can be a little restrictive. While the platform sets you up for success, there is much you’ll need to configure to collect the type of data you need for meaningful analysis. This is where calculated metrics come in. But, […]

Note: If you’re looking for more information on issues within Google Analytics 4, check out our post on reasons why GA4 could be misbehaving.  Goals are the bread and butter of Google Analytics. Using goals, you can mark what’s essential in your reports and track the most important interactions and behaviors on your website and

Do you need to clean up your Google Analytics experience? If so, you’ve come to the right place! Even though it’s a big (and scary!) step, sometimes it is necessary to make a major deletion in Google Analytics. But, how do you delete accounts, properties, views, and data streams in Google Analytics? You can delete

Note: If you’re looking for information specific to Google Analytics 4 tracking code placement, refer to this article.  If you’ve landed here, you’re probably all set to dive into analysis with Google Analytics! But before you get to all that juicy data, you need Analytics to start collecting information. Embedding your Google Analytics tracking code

DEMOGRAPHICS Get to know your visitors better while respecting privacy Today, we talk about the demographics report in Google Analytics. Category AUDIENCE: The audience reports help us understand trends about our website visitors. Our web browser tells a lot about us, so website owners know your location, Internet service provider, and more. But the problem

ACQUISITION How are you acquiring users and traffic to your site? Today, we talk about acquisition reports in Google Analytics. Category ACQUISITION: The acquisition reports are what drew me to Google Analytics, and as we go through these Acquisition elements, you’ll see there is good reason why. These reports are insightful and empowering for any