Using 5 Google Analytics 4 Reports to Improve Your Marketing
Google Analytics 4 has many tools we’ve looked at before that can make marketing your online business a breeze.
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Universal Analytics
How To Set Up Google Analytics 4 In 10 Minutes
Have you made the switch to Google Analytics 4 yet? If not, you may have recently received an email from Google informing you that if you don’t switch to GA4 soon, Google will do it for you… whether you like it or not. You may have even seen this email from Google. Are you prepared
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Why is Google ending Universal Analytics?
The announcement of Google to sunset Universal Analytics in 2023 caused an earthquake in the digital marketing landscape. Emotions are not a good basis for an objective opinion, so let’s find out if the changes in the most popular web analytics tool will do your organization or business any good. The official reasons Universal Analytics
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Best Google Analytics Alternatives (Updated 2024)
Note: This post is currently in progress and will be updated weekly as we continue to review all possible Google Analytics alternatives. You’re welcome to check back to this post or follow our YouTube channel for the latest reviews of GA alternatives. Since Google Analytics Universal will stop working, you need an alternative. The Data
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1st VS 3rd Party Cookies Explained (The Real Cookie Problem)
No browser cookies, no marketing party and… no privacy issues. At least, that’s the impression you may get from popular headlines in the press. But every story has two sides, and so do cookies. One side tastes sweet, the other bitter. Let’s take a bite and see if we can debunk the most persistent cookie
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Calculated Metrics in Google Analytics
Using Google Analytics straight out of the box gives you a lot of options, but it can be a little restrictive. While the platform sets you up for success, there is much you’ll need to configure to collect the type of data you need for meaningful analysis. This is where calculated metrics come in. But,
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