Universal Analytics

PROPERTY SETTINGS Settings that are tied to your unique web property If you’ve landed here, you’re probably just getting started on your Google Analytics journey. So welcome to the team! To get your footing, you’ll need to familiarize yourself with a few terms: accounts, properties, and views. You see, Universal Analytics has a very clear […]

DATA FILTERS Modify and clean your data before it enters your account If you’re using Universal Analytics, view filters are your best friends. Filters allow you to divide up your Google Analytics data so that you only see what you actually need when evaluating your website traffic. Proper filters can save you a ton of

In 2020, Google Analytics stopped showing data regarding network domain and service providers. A shame, because these dimensions made it easy to filter out bot and internal traffic. It also helped you identify visitors from certain companies. But, let’s not cry over spilled milk. Can you get this data back in Google Analytics 4? And

Most of the time, checking out your website’s performance in Google Analytics is a snap. With a few clicks, you can observe your traffic, user information, and generally just how awesome your site is doing. But what about those pesky subdomains? You know, the add-ons to your site, like your blog or shop. How can

If you’re reading this, you can probably relate to this story: You check your Google Analytics and start celebrating wildly about the traffic your site is generating. But then, an uneasy feeling starts creeping in. You think: “How much of this traffic is internal, from my own business?” This is a classic scenario that happens