Have you ever lost yourself in the thicket of unique visitors, new users, pageviews, and sessions in Google Analytics? In this article, we’re going to discuss what these numbers actually mean and how you can analyze them to make better decisions about your marketing campaigns. To make it more cozy, let’s meet at a cafe… […]
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GA4 is not an “upgrade” from its predecessor Google Analytics (UA). Google built a new platform for the current and future world of marketing measurement.
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If you’ve ever been frustrated with setting up your website so it works well with tools like Google Analytics and Google Tag Manager, this Strategy Session is for you…
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Knowing about your users is more important than ever. Mercer will walk you through Google Analytics – Audience Reports to show you how you can answer the question, “Who are my users?”
Answering “Who Are My Users?” With the Google Analytics Audience Reports Read More »
Thinking it’s time to earn that prestigious Google Analytics certification? Well, before you spend a lot of time studying, read along to understand what to expect. You probably want to know how hard the exam is and how much work it will take to pass. And if you do pass the exam, what’s the value of
Can a Google Analytics Certification help your career? Read More »
Agencies taking on a new project have to get a grip on exactly what the current situation is. Fortunately, you can do this fairly quickly with these 10 essential steps.
Measurement Marketing Audit Checklist – 10 Steps to Take When Starting a New Project Read More »