Agencies taking on a new project have to get a grip on exactly what the current situation is. Fortunately, you can do this fairly quickly with these 10 essential steps.
Measurement Marketing Audit Checklist – 10 Steps to Take When Starting a New Project Read More »
For many marketers, there’s no better feeling than seeing “good” numbers. That may be traffic going up, costs going down, or any combination of numbers.
Storytelling in Google Analytics: Know Why You’re Successful Read More »
You have a funnel, whether you know it or not. Google Analytics, when set up correctly, can tell you everything you need to know to optimize your sales funnel.
Hacking Your Sales Funnel In Google Analytics Read More »
Where do IP addresses factor into the world of Google Analytics? The answer to this question is both complicated and straightforward at the same time. Google collects IP addresses from your website visitors whenever you send a hit to their systems (think each time a page finishes loading). That means every Google Analytics hit from your
What is the role of IP tracking in Google Analytics? Read More »
Let’s talk about bot traffic in Google Analytics. Most of the time, bot traffic in our analytics data gets a bad name. We think of it as spam, but there are good bots too. Whether or not you welcome them, 99% of the time you don’t want to see bot traffic in your analytics reports.
How to Identify and Remove Bot Traffic in Google Analytics 4 Read More »
Google Analytics is an online-only tracking tool. True or False? The answer is… False. Well, mostly false. Google Analytics can track any visit to your website, even if it comes from offline promotions and advertising. As long as your offline advertising triggers someone to visit a website, Google Analytics can track it! You can use
How to Setup Google Analytics Offline Tracking Read More »