Universal Analytics

What is the role of IP tracking in Google Analytics?

[thrive_leads id=’21566′] Where do IP addresses factor into the world of Google Analytics? The answer to this question is both complicated and straightforward at the same time. Google collects IP addresses from your website visitors whenever you send a hit to their systems (think each time a page finishes loading). That means every Google Analytics hit

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How to Setup Google Analytics Offline Tracking

[thrive_leads id=’21566′] Google Analytics is an online-only tracking tool. True or False? The answer is… False.   Well, mostly false. Google Analytics can track any visit to your website, even if it comes from offline promotions and advertising. As long as your offline advertising triggers someone to visit a website, Google Analytics can track it! You

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