Universal Analytics

GOOGLE SIGNALS Cross-Device tracking with a little machine learning mixed in Google Signals is a built-in Google Analytics (GA) feature that allows you to enable automatic cross-device tracking. You need to give permission to Google to collect data from users who interact on your site with different devices. From then onwards, you will also get […]

The majority of businesses measure the impact of their marketing efforts by producing reports that highlight the performance of their growth initiatives. Over time, every business reaches the natural conclusion that the only way to understand whether their marketing is driving results is to put some numbers behind their assumptions. Some companies will build bare-bones

Google Analytics 4 got rid of page value. That’s horrible because this metric helped you better understand how individual web pages contributed to the monetization of your site. But let’s not whine and instead look at two ways to bring page value back to GA4.  Key takeaways What was Page Value in GA, anyway? Let’s

Google Analytics Sessions: No, this is not a collection of Google Analytics’s greatest guitar-shredding jams! Sessions are how Google Analytics tracks each time your website visitors come to your site. Understanding sessions can be a bit confusing and figuring out how Google calculates sessions can get even more confusing. Don’t despair. We have created this

What’s the primary purpose of Google Analytics? To track, report and measure the activity that happens on your website, right? Of course, tracking, reporting, and measuring the activities that happen on your website all require you placing some code (in the right spot) on your website. You can’t get very far in analytics without tagging

Note: If you’re looking to set up a Google Analytics 4 account, check out our latest post that walks you through that process along with an easy-to-use checklist.  Google Analytics is awesome. Just sign up for an account, put some code on your site, and you’re analyzing traffic in minutes! And therein lies the problem!