Today we’re discussing one of the most common arguments in search advertising: branded keywords. Should you or should you not bid on your branded keywords? There are very strong cases on both sides of this argument. But, one side’s position is grounded in facts, while the other is based on sentiment. Let’s take a look at […]
Should You Advertise on Branded Keywords? Read More »
If you’re a hard-line SKAG (single-keyword ad group) building Google marketer, then Dynamic Search Ads might scare the pants off you. For some of us to imagine a PPC world without keywords is, well…the end of the world… But Google’s revamped Dynamic Search Ads (DSA) have brought exactly that. Google’s effectively taken keyword management into
Dynamic Search Ads – How, When, and Why You should use DSA Read More »
What’s the #1 reason you want to advertise on Google? To bring in new customers, right? You want to turn internet searchers into leads, customers, and profits. Well, I have Good News and Bad News for you. On average, every dollar spent on Google Ads results in $2.55 back to the advertiser. Now, you might
Google Ads Tutorial: 5-Steps to Profit-Driven Advertising on Google Read More »
Working in Google Ads is all about control and efficiency. You want to take control of your advertising, and you don’t want to let Google choose how you spend your budget. In Ads, keyword match types determine how much control you have over the searches that trigger your ads. There are four different keyword match types.
How Broad Match Modified Keywords Can Help Your Results Read More »
How many of your current customers do you think you can target using Google Ads? Don’t know? Good news! Google can tell you. Google will even tell you how many of your customers they can find on the Search Network, the Display Network, YouTube, and Gmail. Crazy, right?!? It’s called Customer Match. Customer Match allows you
Google Ads Customer Match: A Step-By-Step Guide (With Real Results) Read More »
There have been a lot of changes going on inside of Google Ads lately (And yes, in case you missed the news, AdWords is now Google Ads). One of the new additions to the Ads interface is the optimization score. The Google Ads optimization score is Google’s way of telling you how well your account is
The Google Ads Optimization Score – How to use (and not use) this new report Read More »
