By now, many of you have seen or heard about the brilliant PPC ad placed by Samsung. If not, here is a refresher. Search for iPhone 6s on Google, and you may see an ad like this: Screenshot found at Blueclaw Search Note: I was not able to find this ad while searching today, so […]
If the Samsung PPC Ad is Great, Then is This PPC Ad the Worst? Read More »
This morning I participated in my first #PPCChat in a long time, and it reminded me of both the good and bad that can come from trying to create value in 140 characters. But first, I wanted to bring your attention to PPC Chat, in case you were not aware of how it works. Each
Is There ANY Value in Digital Marketing Best Practices? Read More »
Hiring quality PPC managers was always very difficult. I reviewed thousands of resumes, had hundreds of phone screens, tons of in person interviews and even made a few hires along the way. With so many data points to reference between candidates, I started to develop a profile of the ideal PPC candidate. The best candidates
Want a PPC Job? You better be able to answer this one question! Read More »
As I record the video lessons for Google Ads Mastery Course, I can’t help but take a trip down memory lane. My thoughts are almost always forward. What’s next? When will it be there? How can I use it to help my business? Rarely do I take time to look in the rearview mirror. But
Reflecting on 10 Years of Google AdWords Management Read More »
There is a shortage of qualified Google Ads professionals in the marketplace. I hope to change that by giving away everything I know about Ads online, delivering 28 daily lessons. Do you want to advance your career by becoming Google Ads Certified? Or do you want to give a friend or colleague the gift to
Become a Google Ads Expert in 28 Days Read More »
As marketers, we tend to measure the ROI (return on investment) of programs that we are responsible for delivering. That means we often report on how many raw sales are delivered from our marketing budget without providing context into how these efforts truly affect our business. These reports don’t usually include information about the true profitability
Google Ads ROI for E-Commerce Template Read More »
