I have often gone on the record with my skepticism toward paid search campaign management software, and I have several reasons for being skeptical. My main concern has been that these tools over promise on features and under deliver on performance. They claim to replace the analyst by using algorithms to optimize campaigns, but in […]
PPC Strategy: These 3 Paid Search Strategies Are All You Ever Need Read More »
Not long after I posted about PPC Optimization emails and why they should be ignored, I received another optimization email from Yahoo, and this one is too good not to post as a follow up. If you did not have a chance to read the previous post, the premise was that Search Engines are hurting
Quite Possibly My Favorite PPC Optimization Email Yet Read More »
Vitor Sá The other day I received an unsolicited and not very personalized email from Microsoft on behalf of a client of mine. This client is a household name and brings in over a billion dollars a year in revenue, so not a small fry by any means. Surely a brand this big is working
PPC Optimization Emails and Why You Should Ignore Them Read More »
The Promise of Paid Search Bid Management Tools There are a million paid search management tools. Well, maybe a million is an overstatement, but the paid search and bid management space is quite saturated with companies promising the latest and greatest tools to do the work of an analyst. Most of these tools have similar
Paid Search Bid Management Tools: Great Investment or Save Your Money? Read More »
Advanced E-Commerce PPC Last week I had the pleasure of giving a presentation to a local group of e-commerce companies and marketers on the topic of Intermediate and Advanced PPC tactics, how to get better at managing your PPC accounts, and tips for working better with PPC agencies.
Advanced PPC for E-Commerce Websites (Presentation) Read More »
