Meet Google Analytics 4 (GA4)…
GA4 is not an “upgrade” from its predecessor Google Analytics (UA). Google built a new platform for the current and future world of marketing measurement.
Over the last few months, there has been a ton of buzz around how GA4 will impact businesses and marketers…
According to Google, the new platform is privacy-centric by design. And, leverages machine learning at its core to give you the ability to see more of your customer's journey (across platforms and devices).
Take a look at the infographic below to see the new features and benefits of GA4.
(Note: Want a look inside GA4? Watch this video -> “Getting Started with Google Analytics 4”)
