The “Fake It Till You Break It” Escape Plan
Transform from overwhelmed marketer to confident measurement expert in 90 days–without endless courses or figuring it all out alone.
Backed by 20+ industry professionals who are solving measurement challenges for real clients daily
Remember the last time a client asked you a technical question about their tracking setup and you felt that familiar knot in your stomach?
That moment when everyone turns to you for an answer, and you're frantically trying to remember which outdated YouTube tutorial might save you?
I'm talking about that 2AM panic when you're asking ChatGPT to “explain marketing attribution like I'm 5” because tomorrow's presentation might finally expose what you've been hiding:
You're drowning in marketing data, and nobody knows it but you.
The Crushing Reality Most Marketing Professionals Hide
Let's be honest about something most marketers never admit: The “expert” you see confidently presenting in that meeting? They were panic-Googling answers at 1AM too.
The pace of change in marketing measurement has made it virtually impossible for any one person to keep up. GA4 replaced Universal Analytics. Tag Manager keeps getting more complex. Attribution models change quarterly. iOS updates break everything overnight.
And yet, clients and bosses still expect you to have all the answers.
So you do what every other marketer does:
You fake it. You deflect. You stay quiet in meetings. You say “let me look into that” when you have no idea where to start looking.
And that constant pressure is taking its toll.
But here's what you need to understand: This isn't a knowledge problem. It's a support problem.
The Moment Everything Changed For Me
I'm Jeff Sauer, and I've spent over 20 years in the marketing trenches.
But I wasn't always an expert. Far from it.
Back in 2008, I was sitting in a client meeting when the VP of Marketing asked me a seemingly simple question about their analytics setup. I confidently gave an answer that I thought was correct. It wasn't. Not even close. The room went silent. I could feel my face burning as a more senior analyst quietly corrected me. In that moment, I wasn't just wrong – I was exposed.
That night, I made a decision: I would never again be in a room where I wasn't absolutely certain of my measurement expertise.
But I quickly discovered something that changed everything: the traditional approach to learning this stuff is fundamentally broken.
You're Not Alone Anymore: Meet the Experts Ready to Support You
The reason most marketers feel lost in measurement isn't because the information doesn't exist.
It's because they're trying to figure it out alone.
While you've been panic-Googling at 2AM, wondering if your tracking setup is broken, we've assembled something unprecedented in the measurement marketing world:
A team of active industry professionals who are solving these exact problems for real clients every single day.
Unlike other programs that rely on single instructors or theoretical teachers, MeasureU Pro connects you with an entire team of measurement professionals who are actively working with clients and solving real-world challenges daily.
Your Leadership Team
Julie Brade
Director Of Product, MeasureU
Jeff Sauer
Co-Founder, MeasureU
Your Expert Mentor Network
Paid Ads Experts
Trevor Dobrygowski
Alina Popa
Keith Pares
Analytics Implementation Experts
Fred Pike
Anna Slyter
Ron Sherbert
AI and Automation Experts
Manisha Mistry
Martin Suttill
Rob McConachie
Data Visualization Experts
Siavash Kanani
JJ Reynolds
Stockton Fisher
Certified Measurement Experts
Kyle Akerman
John Paglio
Amara Omoregie
Josh Silverbauer
Freddie Blicher
What Makes This Mentor Network Unique
Active practitioners, not just teachers
Every mentor is currently implementing measurement strategies for real clients and businesses
Diverse specialization coverage
Access experts in every area of measurement from basic setup to advanced AI automation
Industry thought leaders
Many mentors are recognized experts who speak at conferences and contribute to industry publications
Responsive and accessible
Unlike trying to connect with industry experts on your own, these professionals are dedicated to supporting MeasureU Pro members
Real-world problem solvers
Each mentor brings years of experience solving the exact challenges you're facing
The transformation story our members experience most frequently is simple: They go from feeling constantly behind and reactive to becoming genuinely strategic and valuable in the marketplace.
“I trip over the amount of support I get compared to doing it myself or any other community. Most communities are just static courses – this IS the community.”
This isn't theoretical help from course creators. These are the actual practitioners who built the frameworks, implemented the solutions, and get paid to solve measurement challenges professionally.
And they're all available to you.
Why Most Marketing Measurement Training Fails
Have you noticed that most training follows the same flawed pattern?
It's like being handed a manual for building a rocket without any engineering support. Sure, the information is there, but the moment you hit a roadblock (and you will), you're on your own.
That's why we created something fundamentally different.
Introducing MeasureU Pro: Your Direct Line To Real Measurement Marketing Expertise
MeasureU Pro isn't another course you'll never finish. Or some mastermind full of “gurus” teaching theory.
It's a direct line to real measurement expertise exactly when you need it most.
Imagine walking into your next client meeting completely prepared. Not because you spent hours researching the night before, but because you had direct access to world-class experts who helped you solve the problem in minutes.
That's what MeasureU Pro provides: real expertise on demand.
“I Was About To Fake My Way Through Another Meeting When Everything Changed…”
That's what Jennifer Grayeb told us after joining MeasureU Pro.
“I was preparing for a major client presentation on their GA4 migration. The night before, I realized I had no idea how to explain why their conversion numbers hadchanged so dramatically. In the past, I would have made something up and hoped nobody asked follow-up questions.
Instead, I posted my question in the MeasureU Pro community. Within 20 minutes, I had a detailed response from one of the mentors with exactly the explanation I needed – in language my client would understand.
The next day, instead of dreading that question, I actually hoped someone would ask it. For the first time in years, I felt like a genuine expert. The team at MeasureU has been SO incredibly helpful and has seriously gone above and beyond. I am WOWed by the amount of support I've received.”
“The team is incredibly friendly, patient and genuinely interested in helping you and seeing you succeed. No BS, just useful, practical info.”
Deborah Engelmajer
“MeasureU Instructors have always been quick to respond when I have questions… They help us far beyond the videos, which are also helpful.”
Kim Cashwell
The Transformation That Changes Everything
WHERE YOU ARE NOW:
WHERE YOU'LL BE:
Inside MeasureU Pro: Your Complete Support System
Unlike traditional courses that leave you alone to figure things out, MeasureU Pro provides continuous support through seven interconnected elements designed to eliminate measurement confusion forever.
MEASUREMASTERMIND SESSIONS
Stay Current Without the Constant Catch-Up Stress
Every Wednesday afternoon, join fellow marketing professionals and expert mentors for live discussions about what's actually happening in the measurement world right now.
No more feeling behind on measurement changes or wondering if that new update will break your client's tracking.
MeasureLab “AMA” Sessions
Direct Access to 20+ Industry Professionals Who Actually Do This Work
Multiple times per week, our expert mentors host focused sessions covering everything from AI automation to advanced visualization techniques.
Transform from Googling solutions to having direct access to the people who create the solutions.
Quarterly MeasureSprints
13-Week Intensive Implementation Bootcamps
Four times per year, dive deep into systematic implementation of complete measurement strategies with dedicated accountability and expert feedback.
Stop learning theory and start building actual measurement systems that work in your business.
MEASURELIVE TRAINING
Front-Row Seat to Platform Changes as They Happen
Throughout the year, get immediate training on new tools, platform updates, and strategy shifts through live instruction sessions.
Never again feel blindsided by platform changes or wonder how new updates affect your measurement strategy.
Direct Mentor Access
24/7 Connection to Measurement Experts Who Understand Your Challenges
Get personalized guidance through multiple channels from industry professionals who are actively implementing these strategies for real clients.
Transform measurement roadblocks from multi-day research projects into quick conversations with experts.
Implementation Support
Bridge the Gap Between Learning and Actually Making It Work
Get hands-on help applying measurement strategies to your real business scenarios with expert feedback and guidance.
Stop wondering if you're implementing correctly and get expert validation of your measurement strategies.
Imagine Walking Into Your Next Client Meeting…
Picture yourself in that next high-stakes presentation: Instead of dread, you feel calm confidence.
The CMO asks about their attribution model. Instead of panic, you open your laptop and pull up the exact dashboard you need – one you built with guidance from MeasureU Pro mentors.
You explain the numbers clearly, adding insights that connect directly to business outcomes. The room shifts. People are leaning forward, taking notes on what you're saying.
That junior analyst who used to make you nervous? They're asking you questions now, looking to learn from your expertise.
The meeting ends, and the CMO stops you: “That was exactly what we needed. I finally understand our measurement strategy. Can we schedule a separate call to discuss expanding your role?”
This isn't fantasy. It's exactly what happens when you have real expertise on demand.
MeasureU Pro: Your Complete Measurement Marketing Support System
MEASURESPRINT ACCESS
Join live cohort implementation periods, get direct feedback on your work, experience accountability to complete projects, and receive graded assignments and milestones.
VALUE: $12,000
MEASUREMASTERMIND SESSIONS
Stay current with latest measurement techniques, learn from real-world case studies, get answers to your pressing questions, and network with serious measurement professionals.
VALUE: $5,200
MEASURELAB INSTRUCTOR-LED SESSIONS
Get implementation-focused training, hands-on platform guidance, expert instruction on GA4, GTM, AI, and technical problem-solving support.
VALUE: $5,200
MEASURELIVE TRAINING
Learn the latest platform changes, new strategy implementations, updated frameworks, and fresh case studies.
VALUE: $2,400
But it doesn't stop there. With MeasureU Pro, you also get 24/7 access to every MeasureU on-demand course and additional support channels:
Complete Course Library
Get hands-on help with GA4, Tag Manager, Looker Studio, BigQuery, Data Transformation, Measurement Strategy, and more so you can drive more conversions with confidence that comes from knowing your numbers.
VALUE: $5,994
Done-For-You Customized Learning Plan
A tailor-made learning roadmap designed specifically for you, eliminating the guesswork and setting you on a clear path to success.
VALUE: $497
24/7 Access to Community Support
Unlimited access to expert instructors and a vibrant mix of marketers, agencies, freelancers, and owners – anywhere, anytime.
VALUE: $997
This Is Different: Real Support When You Need It Most
MeasureU Pro isn't just another training program. It's designed specifically for marketing professionals who are tired of piecing together answers from a dozen different sources and pretending they have all the answers.
When that client asks you about iOS privacy changes affecting their tracking…
When your boss wants to know why conversion numbers don't match between platforms…
When you're staring at Tag Manager trying to figure out why your event isn't firing…
That's when you'll understand the true value of MeasureU Pro. Because instead of late-night panic and ChatGPT sessions, you'll have direct access to experts who can solve your problem in minutes.
No More Feeling Alone in Your Struggles
One of the most powerful aspects of MeasureU Pro is realizing you're not alone. As Melanie Summer discovered:
“I think [MeasureU Academy Insiders] is the ‘Missing Link' for every marketer. Now, I make decisions based on data, not gut.”
Melanie Summer
“I learned a lot from the courses and the training was so simple. Definitely worth the time and money!”
Victoria Berman
“MeasureU.com has created a full suite of courses designed for businesses to get clarity on their analytics, tag manager, and more.”
Julian England
Choose Your Path To Measurement Marketing Mastery
MeasureU Pro Monthly
Perfect for professionals who want maximum flexibility
$297
$497
Best Deal – 2 Months For Free
MeasureU Pro Annual
$167/month
(Just $167/month, billed annually)
But What About The Cost?
Let's get real about the actual costs at play here:
The Visible Costs You're Already Paying:
The Hidden Costs That Are Even Higher:
Even with the most conservative math:
Your annual ROI would still be 5.7x your investment.
Your Boss Should Pay For This (And We'll Help)
Still worried about the investment? Your company SHOULD be paying for this.
One wrong GA4 setup could cost more than a FULL YEAR of MeasureU Pro access. That's why we've made it stupid-easy to get approval with our “Expense It” Bundle:
Ready-to-send approval request email
(Written by our conversion team)
ROI calculator spreadsheet
(Shows exactly how much money you'll save them)
Official training curriculum PDF
(Makes it look extra professional for HR)
Breakdown of tax benefits
(Finance teams love this one)
If you need us to jump on a call with your boss… Just let us know. We'll help you close the deal.
Frequently Asked Questions
The Moment of Decision
You're standing at a crossroads right now.
Path one continues exactly as you are today – the late-night ChatGPT sessions, the constant anxiety, the fear of exposure, the endless chase to keep up with changes that never slow down.
Path two leads to transformation – not just in your technical skills, but in your entire professional identity. From measurement impostor to measurement authority.
The choice seems obvious when laid out like this. But I understand the hesitation.
Taking this step means admitting you don't have all the answers. It means acknowledging you need support. For many marketing professionals, that's the hardest part – letting go of the facade.
But on the other side of that admission is freedom. The freedom to ask questions without judgment. The freedom to learn without pretense. The freedom to finally become the expert you've been pretending to be.
Join MeasureU Pro Now
The next client question is coming. The next platform update is around the corner. The next presentation is on your calendar.
Will you face them alone, armed only with ChatGPT and crossed fingers?
Or will you have 20+ world-class marketing mentors standing behind you, ready to help at a moment's notice?
The choice is yours. But just imagine how different your work life could be 90 days from now…
Just real expertise, real support, and real confidence.
To your measured success,
Jeff Sauer
Co-Founder of MeasureU.com
P.S. Remember, even if you join today and only use MeasureU Pro to solve ONE significant measurement problem this month, you'll still achieve positive ROI. And most members tell us they find value multiple times each week. With our monthly option, you can try it with minimal risk and see the transformation for yourself.