The “Fake It Till You Break It” Escape Plan

Transform from overwhelmed marketer to confident measurement expert in 90 days–without endless courses or figuring it all out alone.

Expert On-Demand
Daily Confidence
Implementation Guaranteed
Career Acceleration

Backed by 20+ industry professionals who are solving measurement challenges for real clients daily

Remember the last time a client asked you a technical question about their tracking setup and you felt that familiar knot in your stomach?

That moment when everyone turns to you for an answer, and you're frantically trying to remember which outdated YouTube tutorial might save you?

I'm talking about that 2AM panic when you're asking ChatGPT to “explain marketing attribution like I'm 5” because tomorrow's presentation might finally expose what you've been hiding:

You're drowning in marketing data, and nobody knows it but you.

The Crushing Reality Most Marketing Professionals Hide

Let's be honest about something most marketers never admit: The “expert” you see confidently presenting in that meeting? They were panic-Googling answers at 1AM too.

The pace of change in marketing measurement has made it virtually impossible for any one person to keep up. GA4 replaced Universal Analytics. Tag Manager keeps getting more complex. Attribution models change quarterly. iOS updates break everything overnight.

And yet, clients and bosses still expect you to have all the answers.

So you do what every other marketer does:

You fake it. You deflect. You stay quiet in meetings. You say “let me look into that” when you have no idea where to start looking.

And that constant pressure is taking its toll.

That anxiety before client calls isn't just nerves – it's legitimate fear of exposure
The extra hours you're working aren't about dedication – they're about desperately trying to catch up
That knot in your stomach when someone mentions “iOS 17 tracking changes” isn't excitement – it's dread

But here's what you need to understand: This isn't a knowledge problem. It's a support problem.

The Moment Everything Changed For Me

I'm Jeff Sauer, and I've spent over 20 years in the marketing trenches.

But I wasn't always an expert. Far from it.

Back in 2008, I was sitting in a client meeting when the VP of Marketing asked me a seemingly simple question about their analytics setup. I confidently gave an answer that I thought was correct. It wasn't. Not even close. The room went silent. I could feel my face burning as a more senior analyst quietly corrected me. In that moment, I wasn't just wrong – I was exposed.

That night, I made a decision: I would never again be in a room where I wasn't absolutely certain of my measurement expertise.

But I quickly discovered something that changed everything: the traditional approach to learning this stuff is fundamentally broken.

You're Not Alone Anymore: Meet the Experts Ready to Support You

The reason most marketers feel lost in measurement isn't because the information doesn't exist.
It's because they're trying to figure it out alone.

While you've been panic-Googling at 2AM, wondering if your tracking setup is broken, we've assembled something unprecedented in the measurement marketing world:

A team of active industry professionals who are solving these exact problems for real clients every single day.

Unlike other programs that rely on single instructors or theoretical teachers, MeasureU Pro connects you with an entire team of measurement professionals who are actively working with clients and solving real-world challenges daily.

Your Leadership Team

Julie Brade

Director Of Product, MeasureU

Jeff Sauer

Co-Founder, MeasureU

Your Expert Mentor Network

Paid Ads Experts

Trevor Dobrygowski

Alina Popa

Keith Pares

Analytics Implementation Experts

Fred Pike

Anna Slyter

Ron Sherbert

AI and Automation Experts

Manisha Mistry

Martin Suttill

Rob McConachie

Data Visualization Experts

Siavash Kanani

JJ Reynolds

Stockton Fisher

Certified Measurement Experts

Kyle Akerman

John Paglio

Amara Omoregie

Josh Silverbauer

Freddie Blicher

What Makes This Mentor Network Unique

Active practitioners, not just teachers

Every mentor is currently implementing measurement strategies for real clients and businesses

Diverse specialization coverage

Access experts in every area of measurement from basic setup to advanced AI automation

Industry thought leaders

Many mentors are recognized experts who speak at conferences and contribute to industry publications

Responsive and accessible

Unlike trying to connect with industry experts on your own, these professionals are dedicated to supporting MeasureU Pro members

Real-world problem solvers

Each mentor brings years of experience solving the exact challenges you're facing

The transformation story our members experience most frequently is simple: They go from feeling constantly behind and reactive to becoming genuinely strategic and valuable in the marketplace.

“I trip over the amount of support I get compared to doing it myself or any other community. Most communities are just static courses – this IS the community.”

This isn't theoretical help from course creators. These are the actual practitioners who built the frameworks, implemented the solutions, and get paid to solve measurement challenges professionally.

And they're all available to you.

Why Most Marketing Measurement Training Fails

Have you noticed that most training follows the same flawed pattern?

Generic courses that teach platforms but not real-world application
Outdated tutorials that don't keep pace with constant changes
Theoretical frameworks with no implementation guidance
Scattered knowledge with no cohesive system
One-way learning with no expert support when you get stuck

It's like being handed a manual for building a rocket without any engineering support. Sure, the information is there, but the moment you hit a roadblock (and you will), you're on your own.

That's why we created something fundamentally different.

Introducing MeasureU Pro: Your Direct Line To Real Measurement Marketing Expertise

MeasureU Pro isn't another course you'll never finish. Or some mastermind full of “gurus” teaching theory.

It's a direct line to real measurement expertise exactly when you need it most.

Imagine walking into your next client meeting completely prepared. Not because you spent hours researching the night before, but because you had direct access to world-class experts who helped you solve the problem in minutes.

That's what MeasureU Pro provides: real expertise on demand.

“I Was About To Fake My Way Through Another Meeting When Everything Changed…”

That's what Jennifer Grayeb told us after joining MeasureU Pro.

“I was preparing for a major client presentation on their GA4 migration. The night before, I realized I had no idea how to explain why their conversion numbers hadchanged so dramatically. In the past, I would have made something up and hoped nobody asked follow-up questions.

Instead, I posted my question in the MeasureU Pro community. Within 20 minutes, I had a detailed response from one of the mentors with exactly the explanation I needed – in language my client would understand.

The next day, instead of dreading that question, I actually hoped someone would ask it. For the first time in years, I felt like a genuine expert. The team at MeasureU has been SO incredibly helpful and has seriously gone above and beyond. I am WOWed by the amount of support I've received.”

“The team is incredibly friendly, patient and genuinely interested in helping you and seeing you succeed. No BS, just useful, practical info.”

Deborah Engelmajer

“MeasureU Instructors have always been quick to respond when I have questions… They help us far beyond the videos, which are also helpful.”

Kim Cashwell

The Transformation That Changes Everything

WHERE YOU ARE NOW:

Panic-Googling answers minutes before client meetings
Implementing broken tracking setups despite watching countless tutorials
Wasting hours weekly searching for basic measurement solutions
Limited career growth due to measurement gaps and “faking it”
Making recommendations based on gut feeling and vanity metrics
Constant measurement anxiety and overwhelming imposter syndrome

WHERE YOU'LL BE:

Confidently discussing any measurement topic without preparation
Implementing complex measurement solutions with expert-guided precision
Solving challenges in minutes with frameworks that eliminate 80% of effort
Recognized as the invaluable measurement expert commanding higher pay
Delivering data-backed insights that connect marketing directly to business outcomes
Energized by new challenges with 24/7 expert support just a message away

Inside MeasureU Pro: Your Complete Support System

Unlike traditional courses that leave you alone to figure things out, MeasureU Pro provides continuous support through seven interconnected elements designed to eliminate measurement confusion forever.

MEASUREMASTERMIND SESSIONS

Stay Current Without the Constant Catch-Up Stress

Every Wednesday afternoon, join fellow marketing professionals and expert mentors for live discussions about what's actually happening in the measurement world right now.

Real-time platform updates – Get immediate insights on GA4 changes, iOS updates, and new tracking requirements the day they're announced (not months later when courses finally update)
Collaborative problem-solving – Bring your specific measurement challenges and get solutions from both mentors and peers who've faced similar issues
Industry trend analysis – Understand what platform changes mean for your actual campaigns and client deliverables
Extended format when needed – Sessions run as long as necessary (typically 60+ minutes) to ensure every important question gets answered
Full recordings available – Miss a session? Access the complete recording and catch up on exactly what you need to know

No more feeling behind on measurement changes or wondering if that new update will break your client's tracking.

MeasureLab “AMA” Sessions

Direct Access to 20+ Industry Professionals Who Actually Do This Work

Multiple times per week, our expert mentors host focused sessions covering everything from AI automation to advanced visualization techniques.

Live demonstrations and screen sharing – Watch experts build tracking setups, debug issues, and optimize campaigns in real-time
Submit questions in advance – Get your specific challenges addressed during the session with detailed, actionable answers
Diverse expertise coverage – Access specialists in ads management, data visualization, AI implementation, and platform-specific optimization
Immediate implementation guidance – Get step-by-step instructions for implementing solutions in your specific business context
Professional insights from active practitioners – Learn from mentors who are currently managing campaigns and solving problems for real clients daily

Transform from Googling solutions to having direct access to the people who create the solutions.

Quarterly MeasureSprints

13-Week Intensive Implementation Bootcamps

Four times per year, dive deep into systematic implementation of complete measurement strategies with dedicated accountability and expert feedback.

Complete 13-week structured program – Follow a proven step-by-step framework that builds comprehensive measurement expertise systematically
Homework and deliverables with feedback – Submit your actual work for review and get personalized guidance from expert instructors
Graded assignments and milestone tracking – Clear benchmarks ensure you're making real progress, not just consuming content
Certification as Measurement Marketing Strategist – Graduate with a recognized credential that validates your expertise to clients and employers
Peer accountability and collaboration – Work alongside other professionals implementing the same frameworks for mutual support and motivation

Stop learning theory and start building actual measurement systems that work in your business.

MEASURELIVE TRAINING

Front-Row Seat to Platform Changes as They Happen

Throughout the year, get immediate training on new tools, platform updates, and strategy shifts through live instruction sessions.

Triggered by real platform changes – Sessions are scheduled based on actual iOS updates, GA4 releases, consent management changes, and advertising platform modifications
4-8 live sessions per update cycle – Comprehensive coverage that goes beyond surface-level explanations to practical implementation
Annual course refresh – Complete curriculum updates every year ensure you're learning current best practices, not outdated techniques
Immediate response to industry changes – When major updates happen, get expert guidance within days through MeasureMastermind and MeasureLab sessions
Full session recordings – Access complete training libraries for ongoing reference and team training

Never again feel blindsided by platform changes or wonder how new updates affect your measurement strategy.

Direct Mentor Access

24/7 Connection to Measurement Experts Who Understand Your Challenges

Get personalized guidance through multiple channels from industry professionals who are actively implementing these strategies for real clients.

Community platform access – Post questions and get responses from 20+ expert mentors with diverse specializations and backgrounds
Video response capability – Submit complex questions and receive detailed video explanations from instructors
Usually within 24-hour response time – Get unstuck quickly instead of spending days researching solutions that may not work
No limits on question frequency or topics – Ask about anything related to measurement, tracking, optimization, or implementation
Access to specialists across disciplines – Connect with experts in ads management, data visualization, automation, AI implementation, and strategic measurement

Transform measurement roadblocks from multi-day research projects into quick conversations with experts.

Implementation Support

Bridge the Gap Between Learning and Actually Making It Work

Get hands-on help applying measurement strategies to your real business scenarios with expert feedback and guidance.

Real website and campaign reviews – Submit your actual tracking setups for expert analysis and improvement recommendations
One-on-one and group support options – Choose the format that works best for your specific situation and learning style
Instructor feedback on your implementations – Get personalized guidance from experts who've solved similar challenges for other clients
Real-world scenario problem-solving – Address your actual business challenges, not theoretical examples
Same-day feedback turnaround – Submit work and typically receive detailed responses from instructors within 24 hours

Stop wondering if you're implementing correctly and get expert validation of your measurement strategies.

Imagine Walking Into Your Next Client Meeting…

Picture yourself in that next high-stakes presentation: Instead of dread, you feel calm confidence.

The CMO asks about their attribution model. Instead of panic, you open your laptop and pull up the exact dashboard you need – one you built with guidance from MeasureU Pro mentors.

You explain the numbers clearly, adding insights that connect directly to business outcomes. The room shifts. People are leaning forward, taking notes on what you're saying.

That junior analyst who used to make you nervous? They're asking you questions now, looking to learn from your expertise.

The meeting ends, and the CMO stops you: “That was exactly what we needed. I finally understand our measurement strategy. Can we schedule a separate call to discuss expanding your role?”

This isn't fantasy. It's exactly what happens when you have real expertise on demand.

MeasureU Pro: Your Complete Measurement Marketing Support System

MEASURESPRINT ACCESS

Join live cohort implementation periods, get direct feedback on your work, experience accountability to complete projects, and receive graded assignments and milestones.

VALUE: $12,000

MEASUREMASTERMIND SESSIONS

Stay current with latest measurement techniques, learn from real-world case studies, get answers to your pressing questions, and network with serious measurement professionals.

VALUE: $5,200

MEASURELAB INSTRUCTOR-LED SESSIONS

Get implementation-focused training, hands-on platform guidance, expert instruction on GA4, GTM, AI, and technical problem-solving support.

VALUE: $5,200

MEASURELIVE TRAINING

Learn the latest platform changes, new strategy implementations, updated frameworks, and fresh case studies.

VALUE: $2,400

But it doesn't stop there. With MeasureU Pro, you also get 24/7 access to every MeasureU on-demand course and additional support channels:

Complete Course Library

Get hands-on help with GA4, Tag Manager, Looker Studio, BigQuery, Data Transformation, Measurement Strategy, and more so you can drive more conversions with confidence that comes from knowing your numbers.

VALUE: $5,994

Done-For-You Customized Learning Plan

A tailor-made learning roadmap designed specifically for you, eliminating the guesswork and setting you on a clear path to success.

VALUE: $497

24/7 Access to Community Support

Unlimited access to expert instructors and a vibrant mix of marketers, agencies, freelancers, and owners – anywhere, anytime.

VALUE: $997

This Is Different: Real Support When You Need It Most

MeasureU Pro isn't just another training program. It's designed specifically for marketing professionals who are tired of piecing together answers from a dozen different sources and pretending they have all the answers.

When that client asks you about iOS privacy changes affecting their tracking…

When your boss wants to know why conversion numbers don't match between platforms…

When you're staring at Tag Manager trying to figure out why your event isn't firing…

That's when you'll understand the true value of MeasureU Pro. Because instead of late-night panic and ChatGPT sessions, you'll have direct access to experts who can solve your problem in minutes.

No More Feeling Alone in Your Struggles

One of the most powerful aspects of MeasureU Pro is realizing you're not alone. As Melanie Summer discovered:

“I think [MeasureU Academy Insiders] is the ‘Missing Link' for every marketer. Now, I make decisions based on data, not gut.”

Melanie Summer

“I learned a lot from the courses and the training was so simple. Definitely worth the time and money!”

Victoria Berman

“MeasureU.com has created a full suite of courses designed for businesses to get clarity on their analytics, tag manager, and more.”

Julian England

Choose Your Path To Measurement Marketing Mastery

MONTHLYANNUAL

MeasureU Pro Monthly

Perfect for professionals who want maximum flexibility

$297

$497

Weekly MeasureMastermind (Group Coaching!)
Weekly MeasureLabs (“AMA” Q&A Sessions!)
MeasureSprint (Instructor Led Bootcamps!)
MeasureLIVE (Live Courses!)
All 24/7 On-Demand Courses
All 24/7 Support Channels

Best Deal – 2 Months For Free

MeasureU Pro Annual

$250/month

(Just $250/month, billed annually)

Weekly MeasureMastermind (Group Coaching!)
Weekly MeasureLabs (“AMA” Q&A Sessions!)
MeasureSprint (Instructor Led Bootcamps!)
MeasureLIVE (Live Courses!)
All 24/7 On-Demand Courses
All 24/7 Support Channels

But What About The Cost?

Let's get real about the actual costs at play here:

The Visible Costs You're Already Paying:

Average consultant rate: $200/hour (needed when you're stuck)
Wasted ad spend from bad tracking: $1,000+/month
Team hours spent “figuring it out”: 15 hours/week
Revenue lost from poor optimization: Potentially huge
Cost of losing clients due to bad data: Catastrophic

The Hidden Costs That Are Even Higher:

The emotional toll of constant imposter syndrome
The missed opportunities because you're too afraid to try new approaches
The career ceiling created by your knowledge gaps
The relationship strain from bringing work stress home
The health impact of late-night panic sessions before presentations

Even with the most conservative math:

Save just 2 consultant hours/month
Reduce wasted ad spend by only 10%
Save only 5 team hours/month
Improve campaign performance by a mere 5%…

Your annual ROI would still be 5.7x your investment.

Your Boss Should Pay For This (And We'll Help)

Still worried about the investment? Your company SHOULD be paying for this.

One wrong GA4 setup could cost more than a FULL YEAR of MeasureU Pro access. That's why we've made it stupid-easy to get approval with our “Expense It” Bundle:

Ready-to-send approval request email

(Written by our conversion team)

ROI calculator spreadsheet

(Shows exactly how much money you'll save them)

Official training curriculum PDF

(Makes it look extra professional for HR)

Breakdown of tax benefits

(Finance teams love this one)

If you need us to jump on a call with your boss… Just let us know. We'll help you close the deal.

Frequently Asked Questions

The Moment of Decision

You're standing at a crossroads right now.

Path one continues exactly as you are today – the late-night ChatGPT sessions, the constant anxiety, the fear of exposure, the endless chase to keep up with changes that never slow down.

Path two leads to transformation – not just in your technical skills, but in your entire professional identity. From measurement impostor to measurement authority.

The choice seems obvious when laid out like this. But I understand the hesitation.

Taking this step means admitting you don't have all the answers. It means acknowledging you need support. For many marketing professionals, that's the hardest part – letting go of the facade.

But on the other side of that admission is freedom. The freedom to ask questions without judgment. The freedom to learn without pretense. The freedom to finally become the expert you've been pretending to be.

Join MeasureU Pro Now

The next client question is coming. The next platform update is around the corner. The next presentation is on your calendar.

Will you face them alone, armed only with ChatGPT and crossed fingers?

Or will you have 20+ world-class marketing mentors standing behind you, ready to help at a moment's notice?

The choice is yours. But just imagine how different your work life could be 90 days from now…

No more panic before meetings
No more late-night tutorial binging
No more pretending to know everything
No more feeling alone in your struggles

Just real expertise, real support, and real confidence.
To your measured success,
Jeff Sauer
Co-Founder of MeasureU.com


P.S. Remember, even if you join today and only use MeasureU Pro to solve ONE significant measurement problem this month, you'll still achieve positive ROI. And most members tell us they find value multiple times each week. With our monthly option, you can try it with minimal risk and see the transformation for yourself.

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