Discover the Simplest Path to Measurable Marketing, Even If You're Starting From Scratch

Introducing QuickStart Essentials, Where You Can Master the Most Important Marketing Measurement Skills in 60 Minutes or Less

Unlock lifetime access to expert-led courses designed to save you time and get results faster than ever before.

Expert-Led Clarity: Break down advanced concepts into actionable steps with our curated lessons — designed and delivered by experienced instructors with decades of marketing expertise.
No Fluff, Just Results: Learn exactly what you need to execute proven measurement strategies in 10% of the time it would take with standard training.
Lifetime Access For Life Situations: Revisit these courses whenever you need, whether you're onboarding a client, launching a campaign, or moving into a new role.
Push-Button Momentum: Get the training you need to stop spinning your wheels and start implementing your measurement strategies today.

QuickStart Essentials is your roadmap to confidently measuring your marketing without the guesswork or overwhelm. Each course focuses on delivering the knowledge and results you need, not endless hours of theory.

Brought to you by the team at MeasureU, an industry leader in marketing measurement training and strategy, these courses represent decades of expertise distilled into actionable steps you can take immediately after learning.

MeasureU has trained employees from 10,000+ organizations, including brands like:

From the desk of Jeff Sauer, Co-Founder of MeasureU

With dozens of tools, endless approaches, and so much conflicting information out there, deciding where to begin learning how to measure your marketing is often harder than the work itself. 

Add that to how overwhelming “full” courses can feel, and it’s no wonder so many marketers feel stuck.

That’s exactly why we built QuickStart Essentials — a product designed to help you get results faster and in a way that feels achievable. Each course is tailored to the realities of modern marketing, cutting away the fluff and focusing directly on what works.

QuickStart Essentials are simple, fit into your busy schedule, and they work… Whether you’re setting up GA4 for the first time, solving attribution issues, or improving your dashboards, you’ll see progress within the very first lesson.

New Skills In Less Than an Hour

Inside the QuickStart Essentials bundle, you’ll receive lifetime access to:

13 complete QuickStart courses designed to help you master marketing measurement in under 60 minutes per course.

Proven frameworks like the Measurement Marketing Framework to set you on the path to success without any unnecessary complexity.

Detailed tutorials on tools like Google Analytics 4, Google Tag Manager, Microsoft Clarity, and Looker Studio, so you’re ready to hit the ground running.

Core strategies to address traffic attribution, ad measurement, and user journey analytics with confidence.

Lifetime re-watch access whenever you need a refresher or want to train a team member.

Most Online Courses Waste Your Time. QuickStart Essentials Gives It Back.

Here’s a look at what’s included:

QuickStart 1

Starting with the Measurement Marketing Framework

Starting with Strategy
The Three Stages
Planning Your Measurement
Building Your Measurement
Launching Your Measurement
The Measurement Marketing Framework

QuickStart 2

Planning Your Measurement

Slow Down to Go Faster
Q.I.A.
Mapping Your User Journey
Auditing Your Tools
Putting It Together
Recap & Review
Bonus – Q&A Call Recording

QuickStart 3

Introducing & Setting Up GA4

Why You Need to Know GA4
Using Measurement Strategy
Touring GA4
Setting Up GA4
Recap & Review
Bonus – Q&A Recording

QuickStart 4

Introducing & Using Microsoft Clarity

What is Microsoft Clarity?
Installing Microsoft Clarity
Heatmaps with Microsoft Clarity
Recordings with Microsoft Clarity
Filtering with Microsoft Clarity
Funnels with Microsoft Clarity
Recap & Review

QuickStart 5

Introducing & Installing GTM

Getting Started with GTM
Touring GTM
Planning Your GTM Measurement
Creating Your First GTM Account
Auditing an Existing GTM Container
Recap & Review

QuickStart 6

Using GTM to Send Data to GA4

Benefits of Google Tag Manager
Setting Up Basic Tracking with GTM
Setting Up Lead Tracking with GTM
Understanding the Data Layer & Ecommerce with GTM
Setting Up Ecommerce Tracking with GTM
Recap & Review

QuickStart 7

Measuring Your User Journey with GTM

Why Measure More?
Planning Your A.C.T. Strategy
Building Your A.C.T.
Planning Your I’s on the Journey Strategy
Building Your I’s on the Journey
Recap & Review

QuickStart 8

Improving Attribution in GA4

How Attribution Works in GA4
Common Issues with Attribution
Fixing Cross-Domain Tracking for Proper Attribution
How to Use Useful UTMs for Better Attribution
Recap & Review
Bonus: Q&A Call Recording

QuickStart 9

Using Reports in GA4

GA Report Strategy
GA Report Basics
Getting Answers to Your Questions
Customizing Reports
Building Your Favorite Reports
Recap & Review

QuickStart 10

Measuring Ads with GTM

Measuring Ads with GTM
Setting Up Google Ads Tracking in GTM
Setting Up Facebook Ads Tracking in GTM
Setting Up Other Ad Platforms in GTM
Recap & Review

QuickStart 11

Introducing & Connecting Looker Studio

Dashboard Planning Basics
Looker Studio Examples
Connecting Your Data
Touring Looker Studio
Building a Basic Report
Recap & Review

QuickStart 12

Building Better Reports with Looker Studio

Getting Good, Then Better
Building Your Basic User Journey
Building Your User Journey Using A.C.T.
Adding Forecasts
Formatting & Design
Recap & Review

QuickStart 13

Improving Traffic Strategy with the BOT Framework

Traffic Strategy For Digital Marketing
Building A Traffic Strategy Destined For Success
Optimizing Your Traffic Results (How To Find Cash Cows)
Transferring Your Campaigns to Scalable Results
Bonus: Using AI Every Step of the Way
Recap & Review
Bonus: Q&A Call Recording

Finally, A Training Program That Respects Your Time

The problem with most measurement training? It’s designed for every possible use case — meaning you end up wasting hours sifting through content that doesn’t apply to your work. The result? Frustration, lost time, and little progress.

Unlike traditional programs, we focus on delivering the exact knowledge you need while leaving out the fluff — meaning you can start implementing immediately. And because our courses are centered on solving specific problems, you’re only learning what’s relevant.

Inside each QuickStart Essentials course, you'll find:

Actionable, beginner-friendly lessons that demystify marketing measurement and give you confidence.
Proven tools and formulas to implement solutions immediately after learning.
Guidance from industry leaders who’ve been in your shoes and know how to accelerate progress.

Whether you're setting up your first GA4 property or tackling advanced reporting, these courses will help you get there — fast.

Is QuickStart Essentials Right For You?

QuickStart Essentials is perfect for:

Freelance marketers who need to deliver measurable results quickly.
Agency marketers managing client reporting and measurement strategies.
Corporate marketers responsible for distilling complex data for stakeholders.
Anyone new to measurement who feels daunted by traditional “long-form” courses.

Trusted by Thousands of Marketers Across the Globe

“The team is incredibly friendly, patient and genuinely interested in helping you and seeing you succeed. No BS, just useful, practical info.”

Deborah Engelmajer

[Instructors] have been SO incredibly helpful and have seriously gone above and beyond. I am WOWed by the amount of support I've received.

Jennifer Grayeb

MeasureU Instructors have always been quick to respond when I have questions… They help us far beyond the videos, which are also helpful.

Kim Cashwell

What You Can Expect from QuickStart Essentials

From day one, you'll receive:

Quick Wins Without Overwhelm

Each course is carefully designed to take you from confusion to clarity in under 60 minutes, so you can implement immediately and see results right away.

Proven Strategies That Save You Time

Every lesson is strategically focused on the core skills and strategies you need — nothing more, nothing less — empowering you to achieve the results you want without wasting time.

Confidence to Take the Right Next Steps

From setting up key tools like GA4 and Google Tag Manager to solving critical problems like traffic attribution and reporting, you’ll know exactly what to do after each course.

Lifetime Access for Lifelong Results

Revisit these courses at any time to brush up on your skills, train new hires, or tackle a new project. These resources grow with you as your career and expertise evolve.

A Team of Industry Experts with Decades of Marketing Measurement Experience

QuickStart Essentials is taught by a powerhouse team of marketing measurement professionals who have collectively helped thousands of marketers, agencies, and businesses succeed. Each instructor brings their own unique expertise and hands-on experience to ensure you’re learning from the very best across every topic.

Chris “Mercer” Mercer

Co-Founder of MeasureU

Widely recognized as the go-to expert in marketing measurement strategies, Mercer has helped countless businesses unlock insights and make better decisions through data. With a teaching style that’s approachable and insightful, Mercer has a knack for breaking down complex topics like measurement frameworks and Google Analytics into actionable steps that anyone can implement.

Julie Brade

Director of Analytics for MeasureU

Julie is here to simplify your path to marketing success with her expertise in tools like GA4, Looker Studio, and Microsoft Clarity. Known for her crystal-clear approach to teaching, Julie’s hands-on sessions help you confidently tackle the setup, analysis, and reporting challenges that marketers face every day.

Manisha Mistry

Google Tag Manager Guru

When it comes to harnessing the power of Google Tag Manager, Manisha is in a league of her own. With practical, real-world experience, she helps marketers set up and optimize GTM to enable seamless tracking and data collection. Her lessons are tailored to get you up and running fast, whether you’re a total beginner or looking to take your setups to the next level.

Jeff Sauer

Co-Founder of MeasureU and Industry Consultant

Jeff combines innovative strategies with decades of experience in data-driven marketing to push the boundaries of what’s possible. His proven frameworks for improving traffic strategies and attribution have helped organizations save time and maximize their results. His passion for teaching ensures you’ll walk away with insights you can trust and apply immediately.

Our Instructors have been featured on:

Our Promise to You: The 60-Day No-Risk Guarantee

We want you to feel totally confident in your decision to invest in QuickStart Essentials. If you put the training into action within 60 days and don’t feel like you’ve gained meaningful progress in the way you approach marketing measurement, reach out to us.

Here’s our promise: We’ll work with you to help you unblock any challenges you face, or we’ll happily refund your investment.

All we ask is that you show us you gave it a try. We’re confident that you’ll love QuickStart Essentials and start seeing results in no time.

Click here to read the full refund policy.

Here’s Everything You’ll Get When You Join QuickStart Essentials Today

When you join QuickStart Essentials today, you’re getting a comprehensive measurement training program PLUS everything you need to take action immediately — without confusion or wasted time.
Imagine the clarity and confidence you’ll have when you can:

Launch your tools (like GA4, Tag Manager, and Looker Studio) and set them up correctly in just minutes.
Finally solve nagging issues like traffic attribution or a lack of clear reporting.
Build dashboards and make data-driven decisions that your team, clients, or stakeholders will trust.
Crush procrastination and move forward with a proven process that simplifies your work and drives better results.

And, because QuickStart Essentials was built with real-life marketing challenges in mind, you’ll have everything you need to handle new situations whenever they arise — whether it’s onboarding a new client, launching a new campaign, or analyzing your results to improve ROI.

Total Bundle Value: $1,261
Your Price Today: $197

Take the leap today, and start seeing meaningful progress tomorrow.

Get All QuickStart Essentials Courses

(Normally $97 each)

Includes Lifetime Access to Courses and Implementation Resources

Regular Price: $997

$197

(Save $800)

One-Time Payment, Lifetime Access

QuickStart Essentials Bundle – 13 courses expertly crafted to help you get results in 60 minutes or less. (Value: $1,261)
Core Measurement Foundations: Learn and implement proven frameworks like the Measurement Marketing Framework to understand your data and create actionable goals for your campaigns.
Tools Training: Get hands-on, step-by-step tutorials for essential tools like GA4, GTM, Looker Studio, and more — taught by experts with decades of experience.
Lifetime Access To All Courses: Revisit any course, any time, to refresh your skills or train others without needing to pay for updates or new resources.
Build Confidence and Take Action: Implementation-focused lessons mean you walk away with actionable results you can immediately use to improve your campaigns and reporting.

Total Value: $1,261

That’s less than $16 per course or just $0.54/day over the next year to revolutionize your marketing measurement skills.

Here's why our Students Love Learning from MeasureU

I think [MeasureU Academy Insiders] is the ‘Missing Link' for every marketer. Now, I make decisions based on data, not gut.

Melanie Summer

I learned a lot from the courses and the training was so simple. Definitely worth the time and money!

Victoria Berman

MeasureU.com has created a full suite of courses designed for businesses to get clarity on their analytics, tag manager, and more.

Julian England

I am so very thankful for the team regarding the [Academy Insiders]. I highly recommend MeasureU to every business owner (no matter the size of the company), agency, and freelancers.

Jessica Grimes

You are not learning data and numbers alone, the MeasureU team is truly your partner. When data gets too confusing, the team is there to help make sense of the numbers, set up, etc.

Kelsey Hunt

Answers to Your Most Common Questions About QuickStart Essentials

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