Learn Essential Google Tag Manager Skills to Finally Track the Data You Really Need
Is Your Marketing Data Stuck in the Shadows? Bring it to Light with GTM
Tired of relying on incomplete data that leaves you guessing what works and what doesn’t? You're not alone.
Many marketers find it difficult to see how their website and marketing are performing. But it doesn't have to be this way…
Marketing in the Dark
Data-backed marketing decisions
Stuck in Development Limbo
Implement tracking instantly, without developers
The Mirage of Misleading Data
Accurate, reliable data for confident reporting
Island of Isolated Insights
Unified customer view, holistic data analysis
Navigating the Unknown Path
Deep user journey insights
Ad Spend, Unseen Results
Track conversions across all ad platforms
Do any of these challenges ring a bell?
Then we have some good news. The key to marketing success lies in tracking the right data with Google Tag Manager.
Think tagging is too complicated? Not with this QuickStart program!
It’s your fast-track to turning tracking from a technical roadblock into a streamlined data collection powerhouse all without having to add a ton of code to your site.
Reveal Your Full Marketing Picture with Google Tag Manager
This Google Tag Manager QuickStart program will equip you with four courses teaching the fundamental GTM skills to implement effective tracking, collect valuable data, and lay a solid foundation for smarter marketing decisions.
Here's what you will learn within each 60-minute course:
course 1
Introducing & Installing GTM
You’ll gain the confidence and knowledge to start using Google Tag Manager effectively, mastering setup, account creation, and basic tag implementation.
STEP 1
Getting Started with GTM
Discover how GTM can transform your marketing by collecting valuable data and tracking user behavior. All while freeing you from relying on developers to implement tracking scripts.
STEP 2
Touring GTM
You’ll become familiar with the interface and the core components: tags, triggers, and variables.
In no time, you will easily navigate the platform, manage accounts and containers, and even create new tags and triggers.
STEP 3
Planning Your GTM Measurement
You'll learn how to use the QIA (Questions, Information, Actions) framework to ensure you track everything that matters to your marketing goals.
STEP 4
Creating Your First GTM Account
Time to level up your skills. You’ll create and set up your first Google Tag Manager account, install it on your website, and start tracking essential user interactions.
STEP 5
Auditing an Existing GTM Container
In this lesson, you will learn how to audit a container, identify potential issues and decide whether to continue using it or start fresh.
course 2
Using GTM to Send Data to GA4
Upon completing this course, you'll be able to track essential user interactions with GTM and send that data to Google Analytics 4.
STEP 1
Benefits of Google Tag Manager
Discover how GTM empowers you to break free from developer dependence and the built-in limitations of Google Analytics.
STEP 2
Setting Up Basic Tracking with GTM
You'll learn to use and update pre-built container templates to track interactions like scrolls and clicks.
STEP 3
Setting Up Lead Tracking with GTM
Discover how to pinpoint the exact moment a lead is captured on your website and send that crucial data to GA4.
STEP 4
Understanding the Data Layer & Ecommerce with GTM
Understand how the data layer functions and how you can use it for precise tracking of user interactions and important e-commerce data.
STEP 5
Setting Up Ecommerce Tracking with GTM
You'll learn how to configure purchase and add to cart events and verify they are firing correctly.
course 3
Measuring Your User Journey with GTM
You’ll learn how to track every vital step of your complete customer's journey.
STEP 1
Why Measure More?
Discover why it’s so important to measure beyond the start and end points of your user journey.
STEP 2
Planning Your A.C.T. Strategy
You'll gain a comprehensive understanding of the A.C.T. (Ask, Consider, Transact) strategy.
STEP 3
Building Your A.C.T.
Now it’s time to put A.C.T. in practice. You'll learn how to set up tags, triggers, and naming conventions for measuring key stages of your user journey.
STEP 4
Planning Your I’s on the Journey Strategy
You'll understand the “Eyes on the Journey” (IOJ) strategy. This is a unique and clever approach to track how users navigate a single page.
STEP 5
Building Your I’s on the Journey
This lesson shows you how to implement the IOJ strategy in Google Tag Manager.
course 4
Measuring Ads with GTM
Setting up accurate conversion tracking for your ad campaigns is another GTM skill that will definitely set you apart from the competition.
STEP 1
Measuring Ads with GTM
After this lesson, you will be able to send detailed conversion data from your website to Google Ads.
STEP 2
Setting Up Google Ads Tracking in GTM
You'll learn how to track purchases and enhance your conversion data with detailed transaction and item information.
STEP 3
Setting Up Facebook Ads Tracking in GTM
From installing the Facebook pixel to enhancing your data with object properties, this lesson covers it all.
STEP 4
Setting Up Other Ad Platforms in GTM
Discover how to set up tracking for other popular ad platforms like LinkedIn, TikTok, Reddit, and Bing.
Showcase Your Google Tag Manager Expertise
Upon successful completion of all quizzes, you'll receive an official MeasureU Google Tag Manager QuickStart Certificate of Completion.
Meet Your Expert GTM Instructors
Manisha, The GTM Whisperer
Meet Manisha, your expert guide to the world of Google Tag Manager. As a Technical Marketer and Instructor at MeasureU, she's passionate about helping marketers like you unlock the power of data tracking.
With a wealth of experience in data analytics, e-commerce, and project management, Manisha has a knack for making even the most technical concepts easy to understand.
When she's not diving deep into data or crafting engaging training programs, you can find Manisha practicing yoga, cooking up delicious meals, or spending time with her two children.
Julie, The Tracking Strategist
Meet Julie, your guide to mastering the strategic side of Google Tag Manager. As MeasureU's Account Manager and Instructor, she has guided countless businesses to align their marketing goals with tracking the right data.
She has a passion for data and a knack for simplifying complex concepts. She clearly explains powerful measurement frameworks and strategies, and with her guidance, you'll experience those “aha!” moments that unlock new levels of understanding.
Thanks to Julie, you will not only know the “how to” but also understand the “why” behind data tracking.
MeasureU has trained employees from 10,000+ organizations, including brands like:
Discover the Success Stories of Our GTM Graduates
Break Free from GTM Frustrations, Embrace Tracking Precision
Are you fed up with incomplete, or incorrect data, but don't have the skills to fix it?
This program changes that. Faster than you could ever have imagined.
Without
GTM Essential Skills
Feeling overwhelmed by GTM's complexity
Limited to basic Google Analytics data
Frustrated by inconsistent data across platforms
Dependence on developers
Relying on incomplete, unreliable data
Tracking data randomly
Messy tags and scripts in your code
Struggling with outdated or broken tracking implementations
Manually adding tracking codes into your website's source code
Spending hours deciphering complex tracking documentation
With
GTM Essential Skills
Mastering GTM with ease and confidence
Expanding tracking capabilities with custom solutions
Integrating data for a unified customer view
Implementing tracking independently and efficiently
Confidently track metrics that matter
Following a structured measurement strategy
Confidently manage and update your GTM setup
Efficiently test and validate your tracking implementation
In less than 4 hours, you will learn how to achieve that level of tracking transformation.
Track With Confidence and Open a World of Data That Matters Most
This isn’t one of those typical GTM courses that assumes you’re a rocket engineer.
Whether you are just starting your GTM journey, or already have experience, these are the essential the skills you will gain (or improve):
#
1
Effortlessly navigate Google Tag Manager
Master the interface, understand tags, triggers, and variables, and confidently implement tracking for various interactions.
#
2
Take control of your data
Collect the information that matters most to your business, from basic page views to complex user behaviors and e-commerce events.
#
3
Gain a deeper understanding of user behavior
Track how users interact with your website, beyond the start and end point of their journey.
#
4
Use powerful measurement strategies
Learn proven frameworks like A.C.T. (Ask, Consider, Transact) and I's on the Journey to map and track user journeys effectively.
These essential GTM skills will give you the confidence and knowledge to implement effective tracking and manage your data with precision.
Gain the Essential Google Tag Manager Skills You Need In Less Than 4 Hours
course 1
Introducing & Installing GTM
You'll gain a comprehensive understanding of GTM's core components.
With this strong foundation, you'll be building your first container before you know it.
It will set you up for a lifetime of tracking success.
course 2
Using GTM to Send Data to GA4
You’ ll gain a complete understanding of how GTM and GA4 work together.
But this is not your typical “figure-it-out-as-you-go” course. We will show you exactly how to track key user interactions with GTM and send that data to Google Analytics 4.
course 3
Measuring Your User Journey with GTM
Go beyond basic tracking and unlock a deeper understanding of your customers' behavior.
This course introduces you to advanced GTM strategies.
You'll learn how to map out and track key interactions that reveal pain points on your site.
course 4
Measuring Ads with GTM
This course clearly explains how you can accurately track ad performance across various platforms (Google Ads, Facebook Ads, LinkedIn, TikTok, etc.)
You'll learn how to use GTM to track the data you need to maximize your paid advertising budget.
Concise Modules, Comprehensive Understanding
Each module breaks down a specific aspect of GTM. That makes it easy to learn skills at your own pace.
Plus, each course concludes with a recap and quiz to reinforce key takeaways and solidify your learning.
Learn from Two GTM Experts
Our instructors will make Google Tag Manager easy to understand, guiding you through each concept with clear explanations and practical examples.
They've personally implemented the techniques and strategies covered in the program countless times, so you can be confident you're learning from experienced professionals.
Lifetime Access – Your GTM Skills Stay Sharp
Enjoy lifetime access to the program, including any future updates or additions.
Master GTM Essential Skills
Get Instant Access to Four Courses
Google Tag Manager
Essential Program
$97
$47
One-Time Payment. Lifetime Access.
30-Day Money Back Guarantee
We’re committed to helping you succeed with this program.
That’s why your purchase is backed by our 30-day, no-risk guarantee.
Here’s how it works: If you go through the program and feel it doesn’t deliver the value you expected, simply let us know within 30 days. We’ll work with you to resolve any challenges, provide additional support, or issue a full refund. Yes, it’s that simple. We only ask that you show us you gave it a try by participating in the program and applying the strategies provided. See our complete refund policy.