Learn the Essential Traffic & Measurement Strategy for Predictable Marketing Growth
Tired of Random Marketing Success? Strategies Bring Consistency
Marketing can feel like a guessing game, with endless data that leaves you feeling lost and frustrated. But instead of wasting more precious time and money on campaigns that miss the mark, discover strategies that empower you to finally take control and follow the clear path to exponential, lasting success. When you apply these essential strategies, all your marketing headaches disappear.
Attribution Amnesia
Track every step of your customer journey
The Data Daze
Find clarity with strategic measurement
Value Vacuum
Demonstrate your marketing ROI
Gut Feeling Gambles
Build a winning strategy
The Traffic Battle
Full control over your campaigns (and ROI)
The Reporting Rut
Focus on strategy, escape the spreadsheet grind
Transforming your marketing into a predictable growth engine sounds harder than it is. In under 3 hours, this QuickStart program will guide you step-by-step through powerful frameworks and strategies that even beginners can immediately apply.
Discover the Proven Measurement & Traffic Strategy That Will Fuel Your Marketing Success
This program will set you on the path to achieve your marketing goals with a clear and strategic approach. Here's a breakdown of what you'll learn:
course 1
Starting with the Measurement Marketing Framework
Understand the strategic measurement framework and see how its core principles will ensure every marketing dollar counts.
STEP 1
Understand the Power of Measurement Strategy
Discover how MeasureU’s framework can transform your marketing and overcome the limitations of traditional approaches.
STEP 2
Understand the Three Key Stages of a Successful Measurement Strategy
This lesson introduces the three stages of developing a successful measurement strategy. Identify where you are on your journey, avoid common pitfalls, and focus on the skills you need to advance.
STEP 3
Planning Your Measurement Strategy
Develop a results-driven measurement plan using the QIA method (Questions, Information, Actions).
This structured approach ensures you will collect the right data and take the right actions to improve your marketing performance.
STEP 4
Building Your Measurement Strategy
You’ll learn how to build a robust measurement system using the “magic act” method (ask, consider, transact).
This will enable you to track user actions, identify traffic sources, and connect them to results for optimization.
STEP 5
Launching Your Measurement Engine
After tMaster the exact steps to launch your measurement system and extract valuable insights from your data.
Interpret user behavior, analyze traffic sources, and continuously optimize your marketing efforts for ongoing success.his lesson, you will no longer waste time finding data, reports, and features.
course 2
Planning Your Measurement
Develop the practical skills and knowledge to create a measurement plan to optimize your marketing campaigns.
STEP 1
The Power of Planning: Slow Down to Go Faster
Discover why a well-defined measurement plan is essential for successful marketing campaigns and how it can help you avoid common pitfalls.
STEP 2
Mastering the QIA – Questions, Information, Actions – Framework
Learn how to use the QIA (Questions, Information, Actions) framework to build your measurement plan that guides you in optimizing your marketing performance across various scenarios.
STEP 3
Mapping Your User Journey
Learn how to visually map each step of your user journey, identify key data points, and create a system for seamless collaboration with your team or clients.
STEP 4
Auditing Your Tools
Learn how to audit your current marketing tools, identify key technologies, pinpoint quick wins, and uncover potential roadblocks to create a measurement plan that aligns with your existing tech stack.
STEP 5
Putting It Together
This lesson consolidates all the knowledge and skills you've gained throughout the program, helping you integrate your measurement plan into your overall marketing strategy.
course 3
Improving Traffic Strategy with the BOT Framework
You’ll master the BOT framework (Build, Optimize, Transfer) and learn to leverage AI to immediately transform disorganized marketing efforts into consistent, profitable growth across all channels.
STEP 1
Traffic Strategy For Digital Marketing
You'll establish the foundational mindset for impactful advertising, learning to replace scattered efforts with a strategic approach based on the BOT framework's core principles.
STEP 2
Building A Traffic Strategy Destined For Success
You'll master the crucial groundwork of campaign development, including value projection, multi-path creation, and real-world testing. This ensures a launch that maximizes potential from the outset.
STEP 3
Optimizing Your Traffic Results (How To Find Cash Cows)
You'll learn to pinpoint and amplify your most profitable campaigns across all marketing channels: SEO, paid ads, email, and more.
STEP 4
Transferring Your Campaigns to Scalable Results
You'll explore the ‘Transfer' phase, discovering how to leverage platform algorithms and AI tools to automate scaling, replicate high-performing campaigns, and achieve consistent, sustainable growth.
STEP 5
Using AI Every Step of the Way
Discover the power of AI to supercharge every stage of your marketing, from content creation to campaign optimization.
Complete the course quizzes and earn your certificate, demonstrating your knowledge and understanding of effective measurement and traffic strategies.
Tripe the Impact: Learn from 3 Top Strategy Instructors
Mercer, The Inventor of Measurement Marketing
Mercer is the “behind the scenes” guy who has helped highly recognizable companies and brands optimize their operations, streamline systems, and create products that drive millions of dollars in revenue by implementing Measurement Marketing.
A master problem-solver with an unparalleled understanding of how businesses truly work, Mercer has a knack for identifying bottlenecks, inefficiencies, and opportunities for improvement through measurement that others often miss.
He's passionate about helping businesses achieve peak performance and unlock their full potential by mastering Measurement Marketing.
Julie, Your Measurement Strategist
Julie, a seasoned measurement strategist, has honed her skills analyzing countless campaigns, consistently delivering the insights needed to achieve remarkable results.
Julie's expertise goes beyond just numbers; she's a master problem-solver who excels at crafting and optimizing clear, actionable plans, guiding businesses on the fast track to exponential growth.
With her clear and engaging teaching style, she'll make even complex measurement concepts easy to understand, empowering you to confidently master the core principles, even if you're starting from scratch.
Jeff, Your Traffic Strategist
Jeff, co-founder and CEO of MeasureU, will empower you to unleash consistent, reliable growth with the BOT framework.
He's a PPC mastermind, consistently ranked among the top 25 influencers in the field, and has driven extraordinary results for businesses of all sizes.
Jeff is so much more than just a PPC expert. With 18+ years of digital marketing experience, he was one of the first to beta test Google Analytics and has a deep understanding of AI and its applications in marketing.
As a renowned educator, he has empowered over 50,000 students to leverage cutting-edge technologies, proven strategies and frameworks.
So, get ready for a one-hour deep dive into traffic strategies that will transform your traffic!
MeasureU has trained employees from 10,000+ organizations, including brands like:
The Proof is in the Data (and the Testimonials)
Elevate Your Marketing. Twice.
Stop guessing. Stop struggling. You'll never think about your data and marketing results the same way again after completing this program.
Without
Quickstarts Measurement Strategy
Marketing performance a mystery
Campaigns feel like a shot in the dark
Gut feelings driving decisions
Stuck in a reporting rut
Scattered data, fragmented understanding
Overwhelmed by data complexity
Limited by outdated knowledge
Struggling to connect marketing and sales
Marketing budget a black hole
Wasting time with manual tasks
Endless A/B testing
Countless hours of manual reporting
Constantly chasing the latest marketing fads
Second-guessing every marketing decision
With
Quickstarts Measurement Strategy
Data-driven clarity and control
Strategies optimized for predictable growth
Confident decisions based on data
Strategic focus, continuous improvement
A unified framework for marketing measurement
Effortless data analysis and interpretation
Equipped with cutting-edge measurement skills
Seamlessly track the entire customer journey
Justified spend, optimized for maximum impact
Leveraging AI for marketing efficiency
Own Strategic Measurement + Traffic and You'll Stay Ahead of the Marketing Curve
This isn't just another online course – it's your launchpad to become a traffic and measurement strategy expert and leave your competition in the dust. After completing this program, you will be able to:
#
1
Plan Your Measurement Strategy
Create a strategic measurement plan that aligns with your business goals.
#
2
Conduct Effective Audits
Identify key metrics and track progress towards your goals.
#
3
Map the Customer Journey
Understand how customers interact with your brand and identify opportunities for optimization.
#
4
Develop a Measurement Mindset
Continuously analyze data and make informed adjustments to improve your marketing performance.
#
5
Master the BOT Framework
Build, optimize, and transfer your traffic campaigns and finally get control over your growth.
#
6
Leverage AI for Marketing
Utilize AI tools to enhance your marketing efforts.
This Measurement Strategy program empowers you to take control of your marketing, make informed decisions, and continuously improve your strategies to achieve sustainable growth.
Become an Indispensable Marketer with The Quickstarts Measurement Strategy Program
course 1
Understand the Measurement Marketing Framework
This course lays the foundation for marketing success. Learn the core principles and three key stages of measurement marketing. This will enable you to build a strategic measurement plan to guide your campaigns.
Get ready to connect your marketing efforts to tangible results and gain valuable insights from your data.
course 2
Planning Your Measurement
This course provides a clear path to building a measurement plan that drives marketing results. Learn to ask the right questions, gather the right data, and define clear actions to optimize your marketing performance.
We'll walk you through the process step-by-step, providing practical tools and techniques you can implement immediately.
course 3
Improving Traffic Strategy
This is your fastest path to building a traffic strategy that consistently delivers results.
You'll dive deep into the BOT framework, understanding how to leverage AI and optimize your campaigns across all channels for maximum impact.
Your Bite-Sized Path to Measurement Success
This program is structured in a clear and concise way, guiding you through 16 focused lessons, each building upon the last.With every lesson, you'll gain practical skills and knowledge, mastering key aspects of measurement strategy and the BOT framework.
To solidify your learning, we've included recaps and quizzes throughout the program. This will boost your confidence and ensure you truly internalize the concepts.
Learn from Three Marketing Trailblazers
With years of experience in the field, your instructors share real-world examples, battle-tested strategies, and insider tips to guide you on your path to strategic marketing success.
Measurement Skills for Life
The marketing world is constantly evolving, but with this program, you'll be ready for anything. Enjoy lifetime access to all course materials.
Invest today and become a measurement strategist for life.
Unlock the Essentials of Measurement Strategy Today
The Quickstarts Measurement Strategy Program
$97
FREE
