For digital marketers who need a crash course on implementing privacy-led marketing techniques today.
Implement a Privacy-Led Marketing Strategy That Builds Trust By Respecting User Preferences
Start mastering Privacy-led Tracking with Google Tag Manager, while upgrading your tracking to rely less on third-party cookies and comply with platform and government regulations.
Subject to our Refund Policy
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🏢Trusted by over 10,000 unique organizations to train their teams
Data Driven has trained marketers, analysts, managers, and executives from the following organizations:
Arm yourself with up-to-date knowledge of how to protect user privacy while still benefiting from being data-driven using Google Tag Manager, and embracing the privacy-led marketing movement.
Join 906 Members Who Mastered Collecting Valuable Data Using GTM Inside This Privacy-Led Tracking With GTM Program
DAVE DOCTOR
I never figured out GTM until Jeff’s training. Thanks!
RYAN SOPER-POWELL
I’ve thoroughly enjoyed all the GTM calls that Jeff hosts and I'm very grateful that you these calls are included as part of the program. It’s great to be part of the community.
I personally value the fact that you were as open and transparent with your students and that you willingly tackle pretty much any question that comes at you from the community. I look forward to remaining part of the community long-term and have you answer my questions as they come up!
HELEN JOHNSON
These bundles are a really great value – I purchased Google Data Studio, GTM, and Analytics courses 🙂
What You Can Expect From Our Privacy-Led Tracking With Google Tag Manager Certificate Program
You will learn how to implement privacy-led tracking and effectively leverage the data you collect to improve your marketing, no matter how big or small your business is
Create a privacy-led tracking strategy that helps you leverage anonymized data to increase the return on your marketing efforts while respecting user preferences.
Improve your measurement with on-demand resources that show you how to implement advanced tracking and add more value to your marketing insights.
Learn the best approach for how to build a GTM account, and implement tracking solutions from a professional analyst's perspective with modern privacy needs in mind.
Follow best practices in tag management, dataLayer setup, conversion tracking, troubleshooting, user consent, and privacy compliance
LET'S TAKE A LOOK INSIDE THE PROGRAM
Privacy-Led Tracking Strategy with Google Tag Manager
Unlock the emerging movement of privacy-led marketing Google Tag Manager without using any code, and earn a Strategist badge when you complete this course!
Taught by Jeff Sauer
Strategic Overview
Resources
Privacy-Led Tracking Mastery with Google Tag Manager
Take control of your tracking and add immediate value to your marketing results, and earn a Master badge when you complete this part!
Taught by Fred Pike
Module 1
Google Tag Manager Decoded: Learn How To Dive Into GTM With Confidence And Purpose
Module 2
Implementing Basic Tags: Time Saving Solutions That Will Make Tagging And Tracking Easier
Module 3
Intermediate Tagging Techniques: Using GTM To Add More Value To Your Measurement And Marketing Skills
Module 4
Intermediate Conversion Tracking: The Secret To Upgrading Your Analytics Effectively And Quickly
Module 5
Tag Management Best Practices: Secrets to Upgrading Your Analytics Quickly and Effectively
Module 6
Cookies, Pixels, and Privacy Compliance: Turn Privacy-led Tracking Into a Competitive Advantage
ABOUT YOUR INSTRUCTORS
JEFF SAUER
Hi, I’m Jeff Sauer, but you might know me as Jeffalytics. I was one of the first people to beta test Google Analytics in 2005, and have maintained a love for the product ever since.
As a Google Analytics Certified Partner, I helped manage thousands of Google Analytics accounts and provide insights to organizations of all sizes. I am also a partner in a 5x Inc. 5000 Fastest Growing Business award-winning Marketing Agency in St. Paul, MN.
But more importantly… these days, I am a full-time educator. Since 2015, I’ve launched several successful online training programs while helping over 50,000 students master PPC Marketing, Data Analytics, and Agency Business Development.
“My mission is to make learning digital marketing easy and fun for you!”
FRED PIKE
Hi, I’m Fred Pike. I’m a Managing Director at Northwoods, a software development agency in Milwaukee, WI, and am also the GA/GTM Practice Lead there. I’m a self-proclaimed GA and GTM freak and an active practitioner in both, working every day with client implementations, debugging, and everything in between.
I’m involved in the GA community as a 1) DataDrivenU Community Expert, 2) MeasureSchool Community Expert, and 3) Moderator of the GA4 Facebook Group.
I like to teach and have taught courses at the CXL Institute, and often give presentations at SuperWeek, MeasureSummit, MeasureCamp, SEDC, Marketing Profs, and others.
When I’m not walking my dog Xuxa or working on GA/GTM stuff, I like to play guitar or bass in the pit for a musical, or mandolin in the Milwaukee Mandolin Orchestra, of which I’m president.
Jeff has been featured on:
To help your implementation journey, we are excited to share several BONUS trainings and resources that will help you get your tracking in place even more quickly…
BONUS #1
Privacy-Led Tracking Expert with Google Tag Manager Course
Get hands-on and take a deep dive into privacy-led tracking with Google Tag Manager experts, and earn an Expert badge when you complete this part!
Years of Experience From 5+ Experts Condensed Into Efficient Expert Training
Server-Side Tagging Workshop for Marketers: Parts 1 & 2
Simo Ahava
Boost site speed and increase compliance by taking full control over your data collection.
Ecommerce Data Layer for Gtag
Fred Pike
Track Ecommerce events with ease after Fred demystifies clean Gtag implementation.
Cookies and Compliance in Digital Marketing
Jodi Daniels
Adopt transparent privacy-led practices. Avoid fines, build trust, gain customers.
The Best Tag Manager Debugging Tools
Fred Pike
Use these top debugging tools to troubleshoot analytics implementation issues in minutes.
Customizing Data Layer Specs For Ecommerce
Anna Lewis
Simplify building custom data layers to track complex ecommerce events.
Value $2,499
BONUS #2
Earn a Privacy-Led Tracking Certificate by Completing the Strategy, Mastery, and Expert Parts of This Course
Once you get all badges in the Tracking dimension – the Strategist, Master, and Expert – you’ll get awarded a Tracking with GTM Certificate that you can showcase on your profile and to your colleagues.
Value $499
Our 60-Day Limited Guarantee
Join today, we are here to support your continued learning. If within 60 days of purchase, you've completed all the course videos and can document your progress, we'll happily work with you to get you the training you need or refund your purchase. See our complete refund policy.
Upgrade your order to a Data Driven Insiders membership AND you’ll get on-demand support from vetted marketing and analytics experts
In addition to ordering the Tracking with GTM Certificate program, you also have the opportunity to join the Data Driven community where you can ask questions, get implementation support, and network with marketing peers.
By joining the Data Driven community, you will become a data-driven expert marketer armed with time-saving processes, repeatable profit-generating systems, and continued expert guidance.
Get immediate access to these resources through your Data Driven Insiders membership:
Privacy-Led Tracking with Google Tag Manager Program
Choose the option that’s right for you:
Tracking with gtm Certificate Program
$999
One-Time Payment
Total Value: $6,495
BEST VALUE
tracking with gtm Program + data driven insiders
$199/mo
Monthly Payment
Total Value: $21,981
Frequently Asked Questions About Privacy-Led Tracking With Google Tag Manager
Disclaimers
Digital Mantis, Inc is not affiliated with Google or its employees. Google is a registered trademark of Google LLC. Digital Mantis, Inc. is not a partner, affiliate, or licensee of Google LLC., nor is it in any other way formally associated with Google LLC or its parent company Alphabet, Inc. Additionally, this site is NOT endorsed by Google in any way.
We can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. What we can guarantee is your satisfaction with our training. We give you a 30-day limited guarantee on the products we sell, so if you change your mind about purchasing our products and you haven’t downloaded them, feel free to ask for your money back. You should know that all products and services by our company are for educational and informational purposes only. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.