MeasureU

When Facebook Targeting Is Out of Control

Jeff Sauer

Jeff Sauer

Published · Updated · 1 min read
AI-generated illustration for when facebook targeting is out of control
MeasureU

When Facebook Targeting Is Out of Control

Sometimes Facebook ad Targeting can be very surprising, even upsetting.

Take for example, the recommended pages for me on Facebook a few weeks ago. Notice a trend here?

I find this particularly interesting, since I don't own any guns and have only gone shooting a handful of times in my life (and I am horrible at it).

So why would Facebook be showing me these ads when I am a horrible shot? Are they trying to get me help?

On second thought, maybe Facebook is more brilliant than we think! Maybe we should be giving them more credit?

You decide – is Facebook's recommendations and ad targeting accurate for you?

Jeff Sauer

About the author

Jeff Sauer

Founder, MeasureU

Jeff Sauer is a measurement marketing expert who has helped thousands of marketers make better decisions with data. He founded MeasureU to make analytics accessible to everyone.

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