Author name: Colleen Burton

IN-APP PURCHASES App economy all-star? Learn how many people are buying within your apps! Google Analytics 4 is a mobile-first platform, so it makes sense there is a report dedicated entirely to tracking your in-app purchases. So how do you track your in-app purchases in Google Analytics 4? You’ll need to set up certain events […]

EXPLORATION HUB Your Explore your Google Analytics data in new and beautiful ways The “Explore” section is one of the most important spots in all of Google Analytics 4. With your exploration reports, you can dive into deep analysis and understand your user behavior at the most intimate level. So how do you use exploration

AUTOMATED INSIGHTS While you were out… this happened Your automated insights report is an awesome new addition to Google Analytics 4. With automated insights, you’ll see quick and helpful snapshots about your property’s performance. So how do you use automated insights in Google Analytics 4? You can access them by clicking on “Home” in the

MONETIZATION How does your site make money? The monetization report is one of the most useful features Google Analytics 4 has to offer. Here you can see details about e-commerce, subscription, and ad revenue. This report lets you quickly see how much money you’re generating, and you can track each revenue source with ease. How

REPORTING IDENTITY Do you want to report by device or consolidate users? Reporting identity is an important part of your Google Analytics 4 property. You’ll need to select a default reporting identity to gather data about your users and have it applied to your reports. So, what is reporting identity in Google Analytics 4? Your