Author name: Jeff Sauer

If you’re reading this, you probably have goals set up in your Google Analytics account, right? And if you don’t, why not? Shame on you! – Ok, I’m not serious. We won’t make you wear a scarlet “G” for not setting up Goals. The truth is, setting up Goals can be completely frustrating. But, goals are

Google Analytics demographics reports provide compelling information about your website visitors. These reports can show you data about your audiences’ Age, Gender, Interests, And buying preferences. This demographic information can help you answer one of the most critical marketing questions: “Who is my customer, and what do they want?” The demographics reports are supposed to

Google Analytics benchmarking reports allow you to see how your website is trending in your industry. The problem, however, is that these reports currently don’t exist. Don’t panic though. When they appear, we will update this article. Until then, you can get useful data from other resources we have listed here. Key takeaways What is

Note: This article deals with Universal Analytics. You can read about content grouping in Google Analytics 4 here. Want to be able to quickly analyze your website based on your page topics or product categories? Why not use the content grouping feature in Google Analytics! Content grouping can be a valuable analysis tool for e-commerce stores with lots of

One of the biggest questions marketers have when looking at analytics data is “how do people find my website?” Google Analytics tells us this information quite easily inside of their acquisition reports. If you look in your Google Analytics account right now, you can see how your visitors navigate to your website. Google has neatly organized