measureu.com may earn a small commission through products purchased using links on this page. Are you tracking your ROI from your email, social media, and advertising campaigns? Loaded question, I know. But, it is essential to measure the impact driven by all your marketing efforts. Especially the campaigns that drive visitors back to your website.
Google Analytics Campaign Tracking Checklist and Guide Read More »
Google held their Marketing Live Innovations Keynote presentation for 2018 last week, and Wow! They dropped some bombshell announcements on the marketing world. So what’s up with Google Ads and Google Marketing Platform? That’s what we’ll talk about in this post. In case (like me), you missed the live stream of this presentation, you might
Google Marketing Platform and Google Ads – 3 Major Innovations You Need to Know About Read More »
Everyone wants freedom, but not everyone is willing to pay their dues to attain it. Freedom comes at a price. The ancient Spartans fought the Persian Empire to protect their freedom and 300 Spartans willingly died at the Battle of Thermopolyae to preserve it (and I watched the movie 300 about 50 times when it came out on
The Four Freedoms of Entrepreneurship Read More »
These days, there are tags (or pixels or scripts or tracking codes) for everything. Google Analytics, Facebook, Twitter, AdWords, LinkedIn, etc. are all asking you to add code to your website to track advertising performance. One by one, adding tracking doesn’t seem like a big deal. But adding all kinds of tags to your website can
Google Tag Manager Tutorial: A Step-By-Step Guide to Getting Started with GTM Read More »
Over the past month, we’ve talked a lot about how GDPR affects data collection. But what about online advertising? How big of an impact will GDPR have on Google Ads users? The European Economic Area (EEA) is the second largest consumer market in the world. The EEA also represents the third largest search advertising economy
Google Ads and GDPR Compliance: How GDPR Affects Google Ads Tracking and Targeting Read More »
If you’ve been trying to figure out GDPR compliance for your organization, then you have probably heard the term “cookie consent.” Unfortunately, cookie consent is not some new fad diet that will be going away a few months into the new year. Unless, maybe, you consider slimming down your Google Analytics tracking a type of
GDPR and Cookie Consent Banners for Google Analytics Tracking Read More »