Author name: Jeff Sauer

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.

How to Become a Google Analytics Freelancer

According to BuiltWith, over 30 million websites use Google Analytics. If you’re an up and coming analytics expert looking to make a side-income off your skills, that’s a lot of potential customers! The demand for people with web analytics skills continues to increase. Companies need help setting up, managing, and understanding their analytics accounts. You

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Behind the scenes: Video and Post Publishing Process

Creating high-quality content is hard work! It takes countless hours to craft in-depth video tutorials and blog posts. Publishing your content, sharing the fruits of your labor with email subscribers and new readers, is like a victory lap. Unless… You screw it up. Publishing content should be simple, and most of the time it is. But

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Tools of the Trade: How we track and display reviews for our courses

Everyone likes to read reviews before buying, right? Especially online. You want to hear from others whether they like the product or not. If it fits their needs, if there’s problems or discomfort using it. In the case of online courses, you usually don’t see a lot of reviews. Many courses hide their content under

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How to Create Custom Reports Using the Google Analytics API

Recently, I tried to create a particular Google Analytics custom report for e-commerce. Unfortunately, the Google Analytics interface couldn’t handle our request. Because of that lack of success, I had to go back to the drawing board. There was promise in the Google Analytics API explorer that I might be able to create this particular report

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Building 6-figure Courses with LearnDash – Our LearnDash Review

Before we get to our LearnDash review… Let’s start with a little bit of background on my experience building online courses. Back to a time before I discovered LearnDash. I launched my first online course in 2014, using a landing page platform called OptimizePress and a membership plugin called MemberMouse. It was a disaster. Everything

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