This morning I participated in my first #PPCChat in a long time, and it reminded me of both the good and bad that can come from trying to create value in 140 characters. But first, I wanted to bring your attention to PPC Chat, in case you were not aware of how it works. Each […]
Is There ANY Value in Digital Marketing Best Practices? Read More »
Imagine you are in a meeting with a new client. Everything is going well, almost too well. Your suggestions are well received. Your geeky jokes get the laughs you anticipated. You are on top of the world. Then it happens. Just as you think you will be able to escape the meeting unscathed, a suggestion
Should You Worry About Visitor Pathway Analysis? Read More »
I gave two presentations at this years SMX conference in Munich. The first presentation is a version of a talk I have given several times in the past year about digital measurement strategy, and is also the subject of this companion blog post. While I hope to cover all of the slides from this presentation in future
Digital Strategy – Avoiding Ready Fire Aim Marketing Read More »
Don’t Click. I wanted to let my tip hang there. I was annoyed recently after seeing so many posts come across my RSS feed with extremely specific numbers in the title (yes, I still use RSS to discover content). I know that these are designed to add credibility to the post, and that bigger and
About 1% of the posts I write get more than 100 social shares. Probably 50% of the posts get no shares beyond my auto scheduled social posts. It is enough to want me to give up writing at times. But there are always moments that keep me pushing forward, and they always come from the most unexpected places.
Someone is Always Listening and Your Words Have Impact Read More »
Hiring quality PPC managers was always very difficult. I reviewed thousands of resumes, had hundreds of phone screens, tons of in person interviews and even made a few hires along the way. With so many data points to reference between candidates, I started to develop a profile of the ideal PPC candidate. The best candidates
Want a PPC Job? You better be able to answer this one question! Read More »
