The MeasureU Blog
The Measureu blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true marketing optimization techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
Page Value in Google Analytics 4 – Recreate or move on?
Google Analytics 4 got rid of page value. That’s horrible because this metric helped you better understand how individual…
How to Use Google Keyword Planner: Tips, Hacks And Strategies For The GKP
Google's rebrand of AdWords to Google Ads is complete. The makeover of the Ads platform brought us a shiny…
Google Analytics Sessions: Everything You Need To Know
Google Analytics Sessions: No, this is not a collection of Google Analytics's greatest guitar-shredding jams! Sessions are how Google…
Google Analytics Tagging Guide and Checklist
What's the primary purpose of Google Analytics? To track, report and measure the activity that happens on…
How to Set Up (and Optimize) Your Google Analytics Account
Note: If you're looking to set up a Google Analytics 4 account, check out our latest post that walks…
How Do You Choose a Google Analytics Goal Value?
If you're reading this, you probably have goals set up in your Google Analytics account, right? And if you…
Troubleshooting the Google Analytics Demographics Reports
Google Analytics demographics reports provide compelling information about your website visitors. These reports can show you data about your…
Google Analytics 4 Benchmarking – What We Know Now
Google Analytics benchmarking reports allow you to see how your website is trending in your industry. The problem, however,…
GA4 User Roles and Permissions – Everything You Need to Know
Who permitted you to use Google Analytics? This is a serious question. Permissions and roles control what you and…
Google Analytics Content Grouping Guide and Checklist
Note: This article deals with Universal Analytics. You can read about content grouping in Google Analytics 4 here. Want…
How to Create a Custom Channel Grouping in Google Analytics
One of the biggest questions marketers have when looking at analytics data is “how do people find my website?”…
Google Analytics Campaign Tracking Checklist and Guide
measureu.com may earn a small commission through products purchased using links on this page. Are you tracking…
Google Marketing Platform and Google Ads – 3 Major Innovations You Need to Know About
Google held their Marketing Live Innovations Keynote presentation for 2018 last week, and Wow! They dropped some bombshell announcements…
The Four Freedoms of Entrepreneurship
Everyone wants freedom, but not everyone is willing to pay their dues to attain it. Freedom comes at a price….
Google Tag Manager Tutorial: A Step-By-Step Guide to Getting Started with GTM
These days, there are tags (or pixels or scripts or tracking codes) for everything. Google Analytics, Facebook, Twitter, AdWords, LinkedIn,…
Google Ads and GDPR Compliance: How GDPR Affects Google Ads Tracking and Targeting
Over the past month, we've talked a lot about how GDPR affects data collection. But what about online advertising?…
GDPR and Cookie Consent Banners for Google Analytics Tracking
If you've been trying to figure out GDPR compliance for your organization, then you have probably heard the term…
Google Analytics Spring Cleaning: GDPR or not, it's time to take out your analytics trash
Spring is here! The sun is out, the birds are chirping, and the smell of flowers is in the…
Google Analytics IP Anonymization and GDPR Compliance
The GDPR caused significant changes in how we use Google Analytics and how the tool itself has changed. In…
Google Analytics for Bloggers Presentation
This is a beginners guide to Google Analytics for bloggers. The goal of the presentation would be to both…
GDPR Compliance with Google Analytics – Do You Need Cookie Consent?
Last week we talked about data retention in Google Analytics, how this change will affect ad-hoc reporting (i.e., segmentation),…
