Get Smarter About Marketing Measurement

Jordan Hill audits all 93 of his Claude skills with one loop, scores them against a saved baseline, and uses the same method to audit GTM containers.

At least 20% of sessions on two sites we own were automated and GA4 filtered none of it. How to find AI traffic and tell clients about it.

AI agents browsing in normal Chrome get counted as human sessions in GA4. Here’s how that inflates your denominator and drags down conversion rate.

Already have GTM? Install Tracklution with its GTM template, test it in Preview mode, then send events to every ad platform from one place.

AI compressed your hours 5x to 10x, so the hourly model is breaking. Sell the outcome on a retainer instead: the AI consultant role, the fractional AI officer pitch, and where to start.

One complaint cost Tractor Supply $1.35M. See where consent breaks behind the banner: checkout, chat widgets, GPC signals, and how Consent Mode helps.