Get Smarter About Marketing Measurement

Tired of feeling like the only way to grow your agency is to hire? For years, that was the truth. You hit a ceiling, posted a job, hired someone, and hoped they didn’t quit in six months. That’s not the reality anymore. One person with the right AI marketing automation stack can now run a […]

Tired of wondering what’s actually firing inside your tracking setup? You’re not alone. We pointed Claude at our own Google Tag Manager account, the one we’ve been managing for years, and in seconds it found containers we’d completely lost track of. And people who still had access that should have been shut off long ago. […]

Tired of chasing prospects who ghost you after the first call? Here’s the thing. Most agencies and consultants approach new business completely backwards. They wait for prospects to come to them, or they send cold outreach that sounds like every other pitch in the inbox. But what if you could walk into any conversation with […]

Tired of watching leads disappear into a black hole after they fill out your form? You capture the lead online. Someone fills out a form, signs up for a consultation, requests a quote. And then… nothing. At least nothing you can track. The sale happens six weeks later over the phone. Or eight weeks later […]

Give me ten minutes and any website URL. I’ll find something worth charging a client to fix. Sound too good to be true? I’ve spent twenty years doing exactly this in client accounts. And here’s what I’ve learned: most of what’s broken on a client’s site is visible from the outside. You don’t need their […]

This post is sponsored by Cookiebot. The scan, the numbers and the opinions below are my own. Free scan. Any website. Two minutes. Insights into exactly who and what that site is tracking. The tool is called a cookie checker, and before you close out thinking this is another boring post about cookies, hear me […]