The MeasureU Blog
The Measureu blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true marketing optimization techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
How to Create Facebook Ads That Engage Your Audience
You're all set to start advertising on Facebook. You have your budget in place. And you're ready to start…
The 2024 Facebook Retargeting Guide and Cheatsheet
If you’re not using Facebook retargeting ads, you are leaving money on the table. It’s the easiest marketing technique…
Dynamic Search Ads – How, When, and Why You should use DSA
If you’re a hard-line SKAG (single-keyword ad group) building Google marketer, then Dynamic Search Ads might scare the pants…
We Analyzed 10,103 Facebook Ads from top FB advertisers. Here’s what we Discovered About Ad Trends for 2024
At its core, Facebook is a content-driven platform. Facebook's goal is to show it's users the most interesting and…
How to Calculate Your Facebook Ads Budget
Calculating your Facebook ads budget is an important first step to run successful campaigns on the biggest social media…
7 Plug-and-Play Google Data Studio Templates
Do you know what I love most about using Data Studio for reporting? Once you have your Google Data…
Building the Ultimate PPC Report in Google Data Studio
PPC Reports. They are 100% necessary if you provide paid advertising as a service. But they can be time-consuming…
Google Ads Tutorial: 5-Steps to Profit-Driven Advertising on Google
What's the #1 reason you want to advertise on Google? To bring in new customers, right? You want to…
How and When to Automate Google Analytics Event Tracking in Google Tag Manager (GTM)
Google Analytics makes it easy to see how many people visit your website. Sign up for GA, add some…
How Broad Match Modified Keywords Can Help Your Results
Working in Google Ads is all about control and efficiency. You want to take control of your advertising, and…
Google Ads Customer Match: A Step-By-Step Guide (With Real Results)
How many of your current customers do you think you can target using Google Ads? Don't know? Good news!…
What is the role of IP tracking in Google Analytics?
Where do IP addresses factor into the world of Google Analytics? The answer to this question is…
Data Driven Marketing Objectives – Google Data Studio Template
Creating a successful marketing strategy all starts with defining your objectives. But what’s the best way to identify your marketing…
How to Identify and Remove Bot Traffic in Google Analytics 4
Leverage Google Analytics 4 to get More Leads and
Close More Sales
Discover how to Spot Hidden Revenue Opportunities within your Google Analytics 4 Data with this 11-lesson Tracking Leads and Sales in GA4 Masterclass
One-Click 2020 Digital Marketing Report Template [Google Data Studio]
As marketers, it's a no-brainer to build dashboards to track SEO, website traffic, and conversion results. Usually, we review…
10 Business Growth Strategies for Agency Owners and Consultants
We surveyed 146 of agency owners, freelancers, and consultants, to find out about their biggest business concerns. The most…
Google Data Studio Tutorial: A Strategic Guide to Building Powerful Reports
We’ve all heard the saying “A picture is worth a thousand words.” But a picture of your marketing data can…
How to Setup Google Analytics Offline Tracking
Google Analytics is an online-only tracking tool. True or False? The answer is… False. Well, mostly false….
Understanding Google Signals & Cross-Device Tracking in GA4
GOOGLE SIGNALS Cross-Device tracking with a little machine learning mixed in VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4…
5 Keys to Building a Perfect Marketing KPI Dashboard
The majority of businesses measure the impact of their marketing efforts by producing reports that highlight the performance of…
The Google Ads Optimization Score – How to use (and not use) this new report
There have been a lot of changes going on inside of Google Ads lately (And yes, in case you…
