The MeasureU Blog
The Measureu blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true marketing optimization techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
Google Analytics Accounts, Properties, and Views Explained
PROPERTY SETTINGS Settings that are tied to your unique web property VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4…
Google Analytics Filter Not Working? (Here’s How To Fix It)
DATA FILTERS Modify and clean your data before it enters your account VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS…
GA4 Network & Service Providers – Get Your Data Back
In 2020, Google Analytics stopped showing data regarding network domain and service providers. A shame, because these dimensions made…
Google Analytics 4 Bounce Rate (+ 2 Alternative Metrics)
Google Analytics 4 has demoted a metric many marketers got used to and sometimes were too obsessed with: bounce…
How to Filter By Subdomain in Google Analytics
Most of the time, checking out your website’s performance in Google Analytics is a snap. With a few clicks,…
How to Filter Multiple IP Addresses in Google Analytics
If you’re reading this, you can probably relate to this story: You check your Google Analytics and start celebrating…
What is Google Analytics 4? Should you use it?
UNIQUE VISITORS IN GOOGLE ANALYTICS 4 – THE COMPLETE GUIDE
Have you ever lost yourself in the thicket of unique visitors, new users, pageviews, and sessions in Google Analytics? …
Facebook Ads vs Google Ads: Which is Better?
Both Facebook and Google Ad platforms are powerful advertising channels to rapidly scale a business. But which one is…
Google Analytics 4 – What's The Difference? [Infographic]
The Google Analytics 4 Roadmap
Should you start using the newest version of Google Analytics (GA4) now? And, if so, which features should you…
Tips To Make Your Website Easier To Measure
4 LinkedIn Hacks Every Advertiser, SEO and Analyst Should Be Aware of
If you're a B2B marketer, you've probably had a conversation like this before: Marketer #1: “Where are all our…
The 7-Step LinkedIn Prospecting Process
“Cold outreach doesn't work.” It's a numbers game that is as competitive as the lottery and recipients are about…
Answering “Who Are My Users?” With the Google Analytics Audience Reports
How to use audience intelligence to plan your marketing campaigns
Whether you're doing a one-time promotion or launching a brand new product, there are two things (at a minimum) every…
Facebook Ads Lead Generation Reporting in Google Data Studio
Today, I want to share one of my favorite new creations with you – My Facebook Ads Leads Performance…
Can a Google Analytics Certification help your career?
Thinking it's time to earn that prestigious Google Analytics certification? Well, before you spend a lot of time studying,…
7 “Must Have” Google Tag Manager Tracking Tags
As you're probably aware, Google Tag Manager (GTM) simplifies the often difficult (but necessary) task of adding tracking tags…
Should You Advertise on Branded Keywords?
Today we're discussing one of the most common arguments in search advertising: branded keywords. Should you or should you…
Google Tag Manager for your WordPress site – The 5-minute Guide
When it comes to managing your WordPress website, Google Tag Manager (GTM) should be one of your go-to tools….