Where do you see yourself in 5 years? Such a cliche. You have surely heard that question in a business setting or on a job interview… … and thought it was complete bullshit. How could I possibly know where I will be in 5 years? So much can happen over the course of time that […]
The Importance of Setting Goals in Life Read More »
While my loyal readers and newsletter subscribers are probably aware that I have spent a great deal of the past 6 months working on a website/product/startup called Knowledge Land, it may be new to some of you. The vision behind Knowledge Land is to provide experience, training, coaching and inspiration to anyone who is interested in becoming
My Experience with OptimizePress: Hitting a Wall, Giving In and Finding Zen Read More »
As someone who has taught Google Analytics certification courses for the past 6 years, I receive questions nearly every day asking what to do about missing keyword data. At first, I said that we should hope that Google would change their mind and start providing Keyword data again. Time went on and wishful thinking turned
Analytics for SEO: Time to Grow Up and Think Like an Executive Read More »
Authors note: These observations have been assembled based on 18 years as a web developer, Internet marketer, web analyst and project manager. All examples are fictional and meant to be intentionally humorous. The reality is that it’s freaking hard to launch a meaningful website. It takes time, money and patience to get things done the right
22 Reasons Why Your Website Sucks Read More »
Whether your organization is just getting started with social media or you are seasoned pros, there are several tools that you can use to harvest and monitor social activities for you and your competitors. These social media competitive analysis tools can be used to generate ideas, discover conversations about your brand and answer customer service
Social Media Competitive Analysis Template Read More »
For the first time ever in the history of the Interwebz, folks spent more money on Internet advertising than they did on advertising on broadcast TV. Given TV’s decades-long run as the King of Advertising Revenue, this was kind of a big deal. According to Anthony Ha’s April TechCrunch post, which summarizes the PricewaterhouseCoopers report
Internet Ad Revenue > Broadcast TV Ad Revenue Read More »