Building an effective content strategy isn’t as easy as it sounds. Even if you already have plenty of great ideas and have started turning some of them into blog posts, the chances are that as soon as other parts of the business start needing your attention, your content strategy is going to be the first […]
Content Marketing Planning Template [Download] Read More »
This is an overview of a Data Driven Insiders resource. For every piece of content you create as part of your marketing strategy, you should have a set of instructions for your content writer to follow. This way, you can ensure that each piece of content is focused on your strategic marketing goals. A content
Why a Content Marketing Brief is an Important Part of Your Content Strategy Read More »
This is an overview of a Data Driven Insiders resource. Here at Data Driven, we’re always looking for ways to make things easier for you guys. We think you’re going to love our new dashboard for you to measure your content marketing. Here’s how to set it up: Open the template and click the Copy
Content Marketing Dashboard Read More »
This is an excerpt of a masterclass presented by Jeff Sauer and Logan Mastrianna. You might have noticed some changes afoot in the world of advertising, and specifically as relates to data privacy. What with GDPR and now Apple’s iOS 14 announcement, it seems as though the tide is turning against highly-targeted online advertising. But
Data Driven Advertising in a Privacy-Centric World Read More »
If you’re a B2B marketer, you’ve probably had a conversation like this before: Marketer #1: “Where are all our customers hanging out?” Marketer #2: “Definitely not Facebook or Instagram… LinkedIn maybe?” Marketer #1: “Yeah, LinkedIn is a purely business network, so we should just advertise there to reach our audience! It can’t be that expensive,
4 LinkedIn Hacks Every Advertiser, SEO and Analyst Should Be Aware of Read More »
“Cold outreach doesn’t work.” It’s a numbers game that is as competitive as the lottery and recipients are about as likely to read your message as they would respond to a Nigerian prince scam. You can play the game all you want but what are the chances you’ll actually win? About as likely as I
The 7-Step LinkedIn Prospecting Process Read More »
