Pay-per-click (PPC) advertising on search engines is the best form of advertising for attracting targeted leads and ready-to-purchase customers. This is something I have believed for nearly 15 years of doing PPC management, and is something I will believe well into the future. There is no greater sign of buying intent than someone typing a […]
The 10 Commandments of PPC Management Read More »
If you are like me, you spend a lot of time crafting the perfect blog post. You sit down to write the definitive post about a topic, conduct research, and endure several rewrites until you have an article that you feel is worthy of publishing. Great content takes hours (sometimes days, weeks or years) to
The Best WordPress Plugin for Social Media Auto Posting Your Content Read More »
Welcome back to our live case study. We are showing how to increase the numbers of leads from your organic search results. If you watched our first video, then you saw how one little trick generates a ton of leads for our site (yay!). To summarize: we took a piece of content that was
Content Upgrades and Lead Magnets: How to Create and Deploy Read More »
Marketing is a funny thing. You can read a hundred case studies, and get a hundred ideas. You can talk to a hundred vendors, and get a hundred solutions. But when when you try to recreate the success of those case studies or those tools? Results are mixed at best. Why is this? Because relying
How to Project Your Marketing Budget for 2016 and Beyond Read More »
I am currently in the midst of one of the longest spanning and poorest planned redesigns I can remember here at Jeffalytics. 6 months ago I announced that I would be merging Knowledge Land into Jeffalytics, and that it would all culminate in a website redesign. While the ideas of launching a new design started
How I Got 10 Extra Leads a Day From Existing SEO Traffic with 10 Minutes of Work Read More »
Most companies just don’t get it. Technology evolves more quickly than aging brains. The more a company has to lose, the more conservative they become. But this article is not designed to understand why this happens. That is already covered in the the Innovator’s Dilemma. Today I wanted to talk about working with companies that are slow to change.
We Need a Mobile Responsive Design! The Right Way to Approach Any Digital Project Read More »