Universal Analytics

MeasureU Launches to Transform Digital Marketing Education

DataDrivenU.com is now MeasureU! The Birth of MeasureU: A New Era in Marketing Education In a groundbreaking development for the digital marketing education space, we’re excited to announce that DataDrivenU.com is now MeasureU. This strategic shift, finalized in April 2024, represents a significant milestone in data-driven marketing education. Industry Leaders Join Forces: Mercer Meets Sauer […]

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how to back up universal analytics

How to back up Universal Analytics in GA? – Export your data

If you don’t back up your Universal Analytics data before the 1st of July 2024, you will lose your precious data forever. Luckily, you can export your data and reports directly in Google Analytics. It’s free, it’s easy. So, what’s the catch? Let’s find out.  Key Takeaways How to backup Universal Analytics in GA? That’s

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Best Google Analytics Alternatives (Updated 2024)

Note: This post is currently in progress and will be updated weekly as we continue to review all possible Google Analytics alternatives. You’re welcome to check back to this post or follow our YouTube channel for the latest reviews of GA alternatives.  Since Google Analytics Universal will stop working, you need an alternative. The Data

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1st VS 3rd Party Cookies Explained (The Real Cookie Problem)

No browser cookies, no marketing party and… no privacy issues. At least, that’s the impression you may get from popular headlines in the press. But every story has two sides, and so do cookies. One side tastes sweet, the other bitter. Let’s take a bite and see if we can debunk the most persistent cookie

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