Google Analytics 4

Mastering Your Time: Rocks, Pebbles, and Sand in the World of Marketing Analytics

As analysts we juggle a lot of different tasks on a daily basis. You might feel like there’s always more to do than there are hours in the day. Trust me, I’ve been there. But there’s a simple concept that can help you stay on top of things: the “Rock, Pebbles, and Sand” method. Let’s […]

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Maximizing SEO with Google Search Console and GA4: A Comprehensive Guide

Understanding the interplay between Google Search Console (GSC) and Google Analytics 4 (GA4) is crucial for optimizing your website’s performance. By leveraging the data from both platforms, you can gain deeper insights into how keywords drive traffic and conversions. This article will walk you through the process of combining GSC and GA4 data, using Looker

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google analytics 4 conversion paths report

GA4 Conversion Paths Report – How Did Leads Find Your Site?

The Conversion Paths report in Google Analytics answers an important question about your marketing efforts. Which channels, campaigns, mediums and sources generated traffic that converted visitors into leads or customers? Let’s find out… Key takeaways What is the GA conversion paths report, anyway? The Google Analytics 4 Conversion Paths Report contains data about which touchpoints your

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