Google Analytics 4

As analysts we juggle a lot of different tasks on a daily basis. You might feel like there’s always more to do than there are hours in the day. Trust me, I’ve been there. But there’s a simple concept that can help you stay on top of things: the “Rock, Pebbles, and Sand” method. Let’s […]

Understanding the interplay between Google Search Console (GSC) and Google Analytics 4 (GA4) is crucial for optimizing your website’s performance. By leveraging the data from both platforms, you can gain deeper insights into how keywords drive traffic and conversions. This article will walk you through the process of combining GSC and GA4 data, using Looker

About our expert Fred Pike Fred is a DDU community expert from Digital Agency Northwoods and has recently finished teaching a course on GA4 alongside Jeff Sauer. LinkedIn | Website With the move to GA4 imminent, many will be looking to data storage options and specifically linking to BigQuery. We will look at some of

The introduction of key events in Google Analytics 4 confused and upset many marketers and data analysts. But if you look further than the panic and pain, this may be a welcome change for PPC specialists. Key takeaways What is a key event in Google Analytics 4? Key events in GA4 are actions that users

In March 2024, Google Analytics 4 abruptly introduced key event rate as a new website metric. The new definition of one of the most popular marketing metrics of all times, conversion rate shocked and confused marketers, analysts and business owners. If you are one of them, read on and learn how you can use GA4

The Conversion Paths report in Google Analytics answers an important question about your marketing efforts. Which channels, campaigns, mediums and sources generated traffic that converted visitors into leads or customers? Let’s find out… Key takeaways What is the GA conversion paths report, anyway? The Google Analytics 4 Conversion Paths Report contains data about which touchpoints your