Google Analytics 4

SETUP ASSISTANT The best way to get started with GA4 If you’ve been using Universal Analytics for a while, you might be nervous about switching over to Google Analytics 4. But the good news is, you don’t have to switch! Instead, you can create a new GA4 property and link it to your existing UA […]

DEBUGVIEW The best feature in GA4, hands down! One of the most welcome additions to Google Analytics 4 is the introduction of debug view, and it’s sure to be a feature you use often. So what is debug view in Google Analytics 4? Debug view allows you to monitor incoming events from a specific device

DATA DELETION REQUESTS You can now (finally) delete data from Google Analytics! Deleting data can be scary. After all, we love our data, right? But for whatever reason, sometimes it’s best to get rid of it.  Never fear because Google Analytics 4 makes it easy and stress-free to dump data with data deletion requests. So

DATA IMPORT Import your offline data into Google Analytics Data import is a feature you’ve probably used before if you’re a long-time Analytics enthusiast. But if you’re new to GA4, you’ll find that data import is simpler than ever in this new version. What exactly is data import in Google Analytics 4? Data import lets

IN-APP PURCHASES App economy all-star? Learn how many people are buying within your apps! Google Analytics 4 is a mobile-first platform, so it makes sense there is a report dedicated entirely to tracking your in-app purchases. So how do you track your in-app purchases in Google Analytics 4? You’ll need to set up certain events

EXPLORATION HUB Your Explore your Google Analytics data in new and beautiful ways The “Explore” section is one of the most important spots in all of Google Analytics 4. With your exploration reports, you can dive into deep analysis and understand your user behavior at the most intimate level. So how do you use exploration