Universal Analytics

Tracking Multilingual & Multi-Region Sites In GA4

I haven’t seen much detailed advice out there on how to track websites in multiple languages and/or regions in Google Analytics, within the same domain. Here’s my recommendation on the best way to implement this + possible conversion pitfalls that you may run into. In a nutshell Even experts have questions about GA A question […]

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Google Partners Accounts: Personal or Company Email Address?

Setting up Google Partners account is a milestone for many digital marketers. This is when things get official. However, I’ve had many people approach me with confusion about the best way to set up Google Partners account. This is especially true for small agencies. An individual may be setting up a Google Partners account on behalf of

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Re-Introducing the Periodic Table of Google Analytics (2016 Edition)

Greetings friends! I’ve got some real exciting news for you. The 2016 edition of the Periodic Table of Google Analytics is now alive on Jeffalytics. This interactive table features 189 elements that describe the power of everything we can do with Google Analytics. View the interactive periodic table of Google Analytics The first periodic table was

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How to Project Your Marketing Budget for 2016 and Beyond

Marketing is a funny thing. You can read a hundred case studies, and get a hundred ideas. You can talk to a hundred vendors, and get a hundred solutions. But when when you try to recreate the success of those case studies or those tools? Results are mixed at best. Why is this? Because relying

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Get more leads from your existing traffic (with Google Analytics, LeadPages and Active Campaign)

Tools mentioned in this video: Google Analytics LeadPages Active Campaign Today I am trying something new: a video case study! Why? A few reasons. First of all, I am in “beast mode” right now recording videos for Analytics Course. My mission with this course is to create and assemble the best Google Analytics education available on the

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