Last week we talked about data retention in Google Analytics, how this change will affect ad-hoc reporting (i.e., segmentation), and whether this impact on your data retention settings was due to GDPR. That blog post generated a lot of dialogue. In fact, it created more conversations than any of my other posts so far this year! […]
GDPR Compliance with Google Analytics – Do You Need Cookie Consent? Read More »
The default Google Analytics 4 data retention period is set to 2 months only. That’s ideal if you are only interested in short-term analysis. But let’s be honest, unless you have just launched your website or web shop, you definitely need more historical data to thrive in the future… Key takeaways On top of that,
Change Your Google Analytics Data Retention Setting, Or Lose Important Data Read More »
You probably know by now that GDPR (The General Data Protection Act) goes into effect on May 25th, 2018. That means you only have one month left to get prepared for GDPR compliance. While the EU mandates this initiative, all online businesses will be affected by GDPR in some way or another. So even if you
How to Prepare Your Google Analytics Account for GDPR Read More »
Today we are going to walk you through the steps needed to get the most out of your Google Analytics Account. Even better, we are going to be building a set of Google Analytics checklists that you can use to improve your account performance. Why checklists? Well, Google Analytics can be overwhelming. There are so many
The Complete Set of Google Analytics Checklists Read More »
Do you have a whitepaper, ebook, PDF, or other files offered as downloads on your website? If you do, you probably want to track how often your visitors download this content. Tracking downloads on your website can help you figure what motivates your visitors. It can also help you determine which kind of content upgrades
How to Track Downloads in Google Analytics – Complete Guide Read More »
One the most impactful reports in Google Analytics is the landing page report. The landing page report is like a Google Analytics BFF for content marketers. It’s easy to use and instantly shows you how well each of your web pages is performing. Using the landing page report, you can find out which pages on
How to Maximize the Google Analytics Landing Page Report Read More »