Universal Analytics

The other day I noticed something in Google Analytics that might be worthy of your attention. It’s a change to the way Google displays users in an Analytics account. Here’s the notice, which you may have seen in your account as well. This message seems harmless at first glance. You may even be excited about […]

I haven’t seen much detailed advice out there on how to track websites in multiple languages and/or regions in Google Analytics, within the same domain. Here’s my recommendation on the best way to implement this + possible conversion pitfalls that you may run into. In a nutshell Even experts have questions about GA A question

Setting up Google Partners account is a milestone for many digital marketers. This is when things get official. However, I’ve had many people approach me with confusion about the best way to set up Google Partners account. This is especially true for small agencies. An individual may be setting up a Google Partners account on behalf of

Panic. That’s what you feel when you have lost access to your Google Analytics account. It’s exactly the same as losing a key to your car or home. The solution is also similar: it’s always in the last place you look. So, where do you even begin to recover your GA account? Let’s find out.

Greetings friends! I’ve got some real exciting news for you. The 2016 edition of the Periodic Table of Google Analytics is now alive on Jeffalytics. This interactive table features 189 elements that describe the power of everything we can do with Google Analytics. View the interactive periodic table of Google Analytics The first periodic table was