Google’s rebrand of AdWords to Google Ads is complete. The makeover of the Ads platform brought us a shiny new version of the Google Keyword Planner. Big G dubbed the new Keyword Planner a “simpler, better” version of its former self. Of course, the skeptic in me immediately asked “When is simpler, better?” and I decided to […]
How to Use Google Keyword Planner: Tips, Hacks And Strategies For The GKP Read More »
Google held their Marketing Live Innovations Keynote presentation for 2018 last week, and Wow! They dropped some bombshell announcements on the marketing world. So what’s up with Google Ads and Google Marketing Platform? That’s what we’ll talk about in this post. In case (like me), you missed the live stream of this presentation, you might
Google Marketing Platform and Google Ads – 3 Major Innovations You Need to Know About Read More »
Over the past month, we’ve talked a lot about how GDPR affects data collection. But what about online advertising? How big of an impact will GDPR have on Google Ads users? The European Economic Area (EEA) is the second largest consumer market in the world. The EEA also represents the third largest search advertising economy
Google Ads and GDPR Compliance: How GDPR Affects Google Ads Tracking and Targeting Read More »
Google recently made a big announcement about a new feature in AdWords. Starting April 29th, 2018 Google will introduce “ad suggestions.” Ad suggestions are ads created by Google that will automatically become part of your ad groups. That’s right! Google is promising to write ads for you, and they are going to put them into
Automatic AdWords Ad Suggestions – Let them run or turn them off? Read More »
Are you managing a Google AdWords Account? If you are, you’ve probably figured out that succeeding in AdWords is all about making small, continuous improvements. AdWords is a robust tool. It’s the largest and most sophisticated PPC advertising platform on the planet. But it’s not always easy to figure out when and where to make the
Building the Complete Set of Google AdWords Optimization Checklists Read More »
If you’re managing a Google Ads account, you want to get the best results you possibly can. After all, advertising on Google isn’t free. You’re paying for results. And if you’re not routinely optimizing your account, you’re probably overpaying. But PPC can be confusing. There’s a lot of moving parts to work through inside the
The 10-Minute Google Ads Account Audit Read More »
