Do you use SKAGs? Yes, SKAGs – That’s what the kids are calling single keyword ad groups these days. (Leave it to Millennials to come up with a trendy name for optimizing your ad groups!) As it turns out, I’m old school. I’ve been using SKAGs since before they had a name. So, I have […]
Single Keyword Ad Groups – How and When to use SKAGs Read More »
Working with a qualified Ads specialist is one of the best ways to grow your business. A skilled Google Ads pro can help you generate leads, increase your online traffic and scale your revenue. That’s pretty cool, right? Well, that’s not just some empty statement, it’s exactly how my career arc as a PPC specialist
An Insider’s Guide to Becoming a Google Ads Specialist Read More »
Pay-per-click (PPC) advertising on search engines is the best form of advertising for attracting targeted leads and ready-to-purchase customers. This is something I have believed for nearly 15 years of doing PPC management, and is something I will believe well into the future. There is no greater sign of buying intent than someone typing a
The 10 Commandments of PPC Management Read More »
Building a Google Ads budget is one of the toughest challenges faced by both new and experienced pay-per-click marketers. Budget planning can feel overwhelming, time-consuming and downright thankless. But a well-planned budget is an essential part of being successful with Google Ads. Complicated? No, if you use my free “Million dollar Google Ads tool” just like
How to Calculate Your Google Ads Budget Read More »
Recently I participated in a panel discussion with other AdWords experts like Brad Geddes, Frederick Valleys, Matt Umbro and many more. It was in Bologna at the excellent AdWorld Experience conference. A question came up that I love to answer. “What was your biggest screw up?” This type of question helps us really learn. Funny, but
What is your biggest mistake in paid search management? Read More »
Cold sweat. Body clenched, hovering over the computer. Uncertainty coming from the unknown. “If I just click this button, Google will show my ads to everyone who searches for Ham and Bubble gum sandwiches.” No turning back now, you knew that this time was coming for weeks. All of the build-up has come down to
The 10 Worst Times to Launch PPC Campaigns Read More »
