Google Analytics Marketing Hub

From getting the most out of your standard reports, to customizing your Google Analytics installation… These resources will help you turn your website data into results!

• Our Free Resources
• The Google Analytics Tutorial
• Google Analytics Mastery for Certification
• Blog Posts covering Google Analytics

Free Resources

Google Analytics Account Setup & Optimization Checklist

The most complete step-by-step Google Analytics setup and optimization checklist available for FREE… anywhere on the web!

Periodic Table

of Google Analytics

Get the internet famous Periodic Table of Google Analytics (Even Google’s employees hang this guide in their office).

Google Analytics Campaign Tracking Checklist

If you’re not tracking campaigns… you’re missing the point of Google Analytics. Start tracking your campaigns (the right way) using our Free checklist.

Google ANalytics Mastery

Discover How To Turn Your Website Data Into More Traffic, Conversions, And Sales

How To Set Up (And Optimize) Your Google Analytics Account

Set up and optimize your Google Analytics account with our FREE guide and worksheet. This guide covers all skill levels!

• Part 1: Beginner account setup steps

• Part 2: Intermediate level account setup steps

• Part 3: Advanced account setup steps

How To Identify And Remove Bot Traffic In Google Analytics

Bot traffic can wreak havoc on our Google Analytics reports. Learn how to identify and exclude bot traffic from you Google Analytics views

• Part 1: Identify bot traffic

• Part 2: Use Google's black-box solution

• Part 3: Set up bot filters

• Part 4: Verify bot filters

Tag Manager Mastery

Learn how to use the digital marketing “Easy Button” with Google Tag Manager and instantly make the data your track with Google Analytics 10X more valuable

How To Maximize The Google Analytics Landing Page Report

Learn how to use one the most powerful reports in Google Analytics to improve your website and increase your conversions.

• Part 1: What is a Landing Page

• Part 2: How does Google Analytics look at landing pages?

• Part 3: Page level conversion rates in your landing page report

• Part 4: Combining the landing page report with Source/Medium data

What Is The Role Of IP Tracking In Google Analytics?

What does Google Analytics do with IP data and how does that data effect your reports? We answer those questions (and more) in this in-depth look at how Google Analytics processes IP data.

• ​Part 1: Data collection and Google Analytics tracking code

• Part 2: Anonymize IPs

• Part 3: Google Analytics data configuration

• Part 4: Google Analytics data processing

• Part 5: Why doesn't Google Analytics share IP address data?

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