AVERAGE READING TIME ~ 5 MINUTES OR LESS

We Empower Marketers to Make Better Business Decisions With Data

Data-driven businesses are 23 times more likely to acquire customers and 19 times more likely to be profitable than their analog competition.

MCKINSEY GLOBAL INSTITUTE

Stay relevant to your marketplace by using the Five Dimensions of Data-Driven Marketing

TRAFFIC

Drive targeted traffic to your website through effective marketing channels using up-to-date strategies.

conversion

Improve conversion rates through a dazzling user experience, optimizing landing pages, and persuasive messaging.

tagging

Implement accurate tagging to capture crucial data on all customer journey touchpoints.

analytics

Use analytics to uncover emerging trends, identify market-gap opportunities, and make smart decisions quickly.

reporting

Create comprehensive, easy-to-understand reports to visualize your marketing data.

Join 41,000+ readers and get weekly email updates from The Data Driven newsletter

You will receive:

Our current takes on the “Business of Data” organized into these five dimensions of marketing: Traffic, Conversions, Tagging, Analytics, and Reporting.

Trending articles and resources from cutting-edge digital marketers and companies driving new emerging marketing technologies.

Data Driven videos and blog posts that help you become a well-rounded marketer who is positioned to take advantage of new and emerging technology.

Useful digital marketing tools we’ve found along the way as well as announcements of new Data Driven products as they become available.

TRUSTED BY BRANDS LIKE

WE ARE ACCEPTING NEWSLETTER SPONSORS!

Interested in sponsoring our newsletter averaging over 45% open rates? Check out our Newsletter Sponsorship application page for more details.

TESTIMONIALS

Who reads our Data Driven newsletter?

Over 41,000 of the most savvy marketers, including those from Google, Salesforce, Semrush, HubSpot, Klaviyo, and more read our newsletter every Friday.

Their material is so thorough, so well organized it will inspire you to learn more and to think about how to improve the way you provide your own products and services.

Craig G

Principal & Co-Founder of Think Go Big

I can confidently say that my monthly intake for my business has increased 110% after taking Jeff's classes this year. I offboarded a volatile client… and got 3 BETTER CLIENTS!!!!! So promise delivered!

Cynthia D

Founder of Dalton Interactive

I see your brand identity almost like a seal-of-approval on websites across the marketing world. Your courses give marketers the tools to help their clients win. I imagine a world in which Niel Patel shits his pants because someone's taking over.

Zacchaeus N

Head of Growth Marketing at Hevias

Who is this newsletter for?

This newsletter is for digital marketers who want to move away from one-dimensional tactics and become well-rounded marketers with skills across all five dimensions. So if you manage any of the following for your company or for your clients:

Email marketing

SEO / SEM

Content marketing

Social media marketing

Ecommerce stores

Paid ads on Facebook, Google, YouTube, Instagram, etc.

Google Analytics with Google Tag Manager

Marketing analytics reports using Looker Studio or any other business intelligence tool

In other words, everything that has to do with marketing online, we cover weekly so you can be the most complete marketer in the room (and not become obsolete in an instant!)

DATA DRIVEN NEWSLETTER ARCHIVE

Read previous newsletters

Can (should) we use AI to create ads?

Historical UA data available until July 2024

Writing better AI prompts