Facebook would rather NOT talk about data these days…

And many marketing “experts” treat data like a four-letter word that’s too powerful for you to process.

Yet, here’s the thing… focusing on the data actually makes running Facebook Ads easier.

When you let data guide your decision making, you remove emotion, intuition, and guesswork from your process.

However… the key is to make YOUR data the focus instead of Facebook’s.

Facebook provides us with so many advertising metrics that it’s enticing to sit back and let them do the work.

But letting Facebook’s data (alone) guide your advertising strategy is a recipe for disaster.

Instead, you need to: 

When you bring in data from outside the Facebook ecosystem to plan your advertising strategy and back-up your results…

You give yourself a strategic advantage.

You also avoid overspending to get results that won’t help you achieve your goals.

And when you nourish the Facebook Ads machine with the data it needs… You give yourself an opportunity to maximize every advertising dollar you spend. 

There’s a big myth surrounding targeting on Facebook Ads. And that myth is you need to target the perfect audience to be successful.

While targeting the right audience is important… matching the messaging of your ad content to the audience you want Facebook to deliver is far more vital to your success.

Think about it this way:

What this means is you don’t have to obsess over building hyper-precise targeting.

Instead, think about your audiences in terms of their “state of awareness.” Then, use your ad campaigns to target and engage your audiences based on their awareness levels. And track how your audiences' awareness increases as result of your advertising.

The combination of broad targeting and precise tracking will help you get the best results.

It seems like every Facebook marketer on the planet is pushing their “Double-Comma Award Winning” funnel as the ultimate solution to your problems.

Now, I’ll admit, I’ve bought into the funnel fallacy in the past.

Yet, here’s the problem. The one-funnel-for-all strategy assumes everyone in your audience will follow a similar path to purchase. It’s a buy-or-die mentality.

And when you use this approach, most of your leads lose interest quickly, which means your conversions become more expensive.

So what’s the alternative to a single-path funnel philosophy?

Focus on matching your marketing tactics to the content in your ads, and help people have a positive experience with your brand.

Giving your audience a positive interaction with your brand allows you to keep the line of communication open (at a low cost) as that audience continues to engage with your ads and content.

Given the hype around Facebook Ads funnels, you might be skeptical that this approach works.

So let me share a key finding from my research that blew my mind: Of the 10,103 Facebook Ads I studied…

5,739 of them sent Facebook traffic to unique landing pages. 

What does that stat mean?

The top advertisers are using targeted messaging to engage audiences… NOT simply trying to convert all their traffic with a single funnel.

This finding is great news because it means you can stop wasting time and money building unwieldy, broken funnels.

Instead, you can keep your marketing mechanisms lean and flexible while using Facebook Ads as a touchpoint to give your audience an experience they actually WANT!

Now, if in the past you’ve found yourself:

Don’t worry. When you follow a proven process, you can get results from Facebook Ads almost immediately. (Literally within 24 to 48 hours.)

And when you know the steps you need to follow, you will improve your results over the long run.

Using only the insights and the resources I’ve shared with our community so far, people are already starting to see a better way to approach Facebook Ads:

Yet, there’s so much more I haven’t revealed to this point.

Armed with the knowledge you’ve gained today, you have some choices when it comes to advertising on Facebook in 2020 and beyond.

OR you can:

That will combine to give you the edge on Facebook Ads headed into 2020 and beyond.

Hi, I’m Jeff Sauer. I’ve been recognized by PPC Hero as one of the TOP 25 PPC experts multiple times over the past decade.

I am also a professional data analyst and a partner in a 5x Inc. 5000 Fastest Growing Business award-winning Marketing Agency in St. Paul, MN.

But more importantly… these days, I am a full-time educator. In 2014 I started traveling the world and presenting at marketing conferences like Superweek, DMSS, and InOrbit.

Since then, I’ve launched several successful online training programs while helping over 15,000 students master PPC Marketing, Data Analytics, and marketing growth principals.

What you’re about to discover today, is a BRAND NEW program I am unveiling for the first time.

Not only did I personally test and perfect the Data Driven Facebook advertising process I’m sharing with you…

But I also studied over 553 of the top Facebook Advertisers.

And I surveyed 667 Facebook advertisers to find out about the challenges they face, as well as what they want to gain from a Facebook Ads training program.

The Data Driven FB Ads Mastery program will take you from square one - never having managed a Facebook Ads account before - to advertising with expertise and confidence using the same techniques as the most effective advertising professionals.

This program will also help existing advertisers transform underperforming Facebook Ads campaigns into ROI positive investments.

Here’s exactly what you’re going to experience inside FB Ads Mastery:

Start Getting Better Facebook Ads Results, Immediately

After you join Data Driven FB Ads Mastery, you’ll be granted immediate access to your training modules and bonuses so you can:

And you never have to worry about rushing to keep up with everything, because you have lifetime access to the entire program.

You can go through everything at your own pace, or simply jump to the training and resources you need to start improving your results right away!

Here’s what some of our members have to say about FB Ads Mastery