The MeasureU Blog
The Measureu blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true marketing optimization techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
MeasureU Launches to Transform Digital Marketing Education
DataDrivenU.com is now MeasureU! The Birth of MeasureU: A New Era in Marketing Education In a groundbreaking development for…
Mastering Your Time: Rocks, Pebbles, and Sand in the World of Marketing Analytics
As analysts we juggle a lot of different tasks on a daily basis. You might feel like there's always…
Maximizing SEO with Google Search Console and GA4: A Comprehensive Guide
Understanding the interplay between Google Search Console (GSC) and Google Analytics 4 (GA4) is crucial for optimizing your website's…
Understanding BigQuery and Looker Studio Costs
About our expert Fred Pike Fred is a DDU community expert from Digital Agency Northwoods and has recently finished…
Understanding Cookies Compliance in Digital Marketing
About our expert JODI DANIELS Jodi is the Founder and CEO of Red Clover Advisors, a privacy consultancy that…
The Best Tag Manager Debugging Tools
About our expert Fred Pike Fred is a DDU community expert from Digital Agency Northwoods and has recently finished…
How to 10x Your Marketing Data in Minutes
About our expert ZAC RANDALL Zac Randall is the CEO at ListenLayer, who have been in business now for…
Mastering Google Ads Automation: Strategy, Structure, and Performance Insights
About our expert shaun bond Shaun Bond is the owner of PPC Samurai, an automation platform for PPC marketing…
Maximizing Google Ads Efficiency: SKAGs vs. SIAGs vs. Hagakure – Which Strategy Fits Your Campaign?
One of the issues we see is that sometimes users don’t think about how Google uses the data that…
Google Ads Budget Calculator Demo
The Google Ads Calculator is a tool developed in-house at Data Driven and has proved to be one of…
Understanding Key Events in Google Analytics 4
The introduction of key events in Google Analytics 4 confused and upset many marketers and data analysts. But if…
Understanding GA4 Key Event Rates (FKA Conversion Rates)
In March 2024, Google Analytics 4 abruptly introduced key event rate as a new website metric. The new definition…
GA4 Conversion Paths Report – How Did Leads Find Your Site?
The Conversion Paths report in Google Analytics answers an important question about your marketing efforts. Which channels, campaigns, mediums…
The GA4 conversions report – Detect your business boosters
The Conversions Report in Google Analytics 4 is both a treasure trove and a cesspool. It can reveal growth…
Conversions in GA4 – Everything you need to know
Conversions in Google Analytics 4 are the most important events that drive your business forward. Yet, many organizations don’t…
How to back up Universal Analytics in GA? – Export your data
If you don’t back up your Universal Analytics data before the 1st of July 2024, you will lose your…
9 Universal Analytics Backup Solutions – Which Is the Best?
Disclosure: When you buy through some links in this article, we may earn a commission There are many ways…
Testing Google Analytics in Real Time [3 Simples Steps ]
Testing Google Analytics doesn’t require much effort and no advanced technical skills. Yet, testing is important to ensure GA…
GA4 search terms – Track & analyze on-site searches
Do you know what your visitors are searching for on your site or web shop? If not, free up…
Google Analytics 4 Segments: 2024 Guide
GA4 segments give deep insights into what happens on your site or webshop in seconds. So, if you are…
GA4 Demographics Report – Understand and Target Visitors
The Google Analytics 4 demographics report is a goldmine for data-driven marketers. Out-of-the box, GA4 shows, for instance, from…
