How MeasureU was born…
OUR MISSION: Transforming marketing through data mastery
Your customers are changing the way they make purchase decisions. Technologies are evolving how we all behave online. As marketers, we need to change too.
MeasureU was born from the fusion of MeasurementMarketing.io and DataDrivenU, founded by Chris “Mercer” Mercer and Jeff Sauer respectively. Both started with a vision to empower marketers with data-driven insights and practical measurement skills.
At MeasureU, we provide you with the skills to become a top 5% data-driven marketer that embraces change and outperforms competitors.
MeasureU is where you will:
BEFORE MeasureU…
AFTER MeasureU…
NO MARKETER LEFT BEHIND
Our mission is to keep every MeasureU member up to date with emerging trends, newest tactics, and future-thinking strategies as we navigate uncharted waters of emerging technologies.
We offer multiple learning styles: live workshops, on-demand courses, community support, SOPs, cheat codes, and expert Q&A channels.
Whether you're a solo practitioner, agency owner, in-house marketer, or business owner looking for an edge, MeasureU has the resources and community to help you succeed.
JEFF
Data-Driven Marketing Guru and Digital Nomad Extraordinaire
Jeff is the co-founder of Measure Holdings Group LLC, the brains behind MeasureU.com, ProfitSchool.com, and MeasureSummit.com. He's a business coach, award-winning blogger, and former owner of a five-time Inc 5000 award-winning agency.
With 50,000+ digital marketers enrolled in his training programs, Jeff has been inspiring data-driven marketing across 20 countries. He's a top 25 PPC expert who loves turning complex data into actionable insights.
When he's not empowering marketers, Jeff's living the digital nomad dream, building a remote business across 50+ countries. He's raised the world's most well-traveled kid in the process!
Jeff's passions include uncovering market insights, micro-investing, and balancing business with wanderlust. His travel blog has been inspiring globe-trotters since 2012.
Originally from [City], Jeff now calls the world his office. He's always ready to chat about data, digital nomad life, or how to make your business more profitable and enjoyable!
MERCER
Measurement Marketing Maestro and Operations Optimizer
Mercer is the co-founder of Measure Holdings Group LLC, the powerhouse behind MeasureU.com, ProfitSchool.com, and MeasureSummit.com. He's not just a measurement strategist; he's a business transformation specialist.
With 20+ years in sales, marketing, and training, Mercer has a knack for turning complex data into actionable strategies. He's the mastermind behind ProfitSchool, a system that helps small businesses optimize their operations and skyrocket their profits.
When he's not revolutionizing business operations, Mercer is a sought-after speaker, sharing his insights at major conferences across the USA, Mexico, and Europe. He has a talent for making the complex simple and the boring fascinating.
Originally from the Philadelphia area, Mercer now calls Austin, Texas home. He's always on the hunt for an authentic Philly cheesesteak – got any tips?
Mercer's mission? To help business owners stop firefighting and start building sustainable, scalable solutions. Whether you're scaling your product or fixing your ops, Mercer's your guy for transformative, measurable outcomes!
Junko
Organizer of Random Thoughts and Erratic Activity
Junko does so many things for MeasureU — she's the COO, Email Automation and the co-founder.
She also does proofreading emails and sales pages, booking flights and hotels, working with the bookkeeper, handles payroll & hiring, and much more.
Junko enjoys witnessing clients grow their businesses through our services. She also enjoys running this company together with Mercer who is her business and life partner. 🙂
Originally from Fukuoka, Japan, and currently lives in Austin with Mercer and 2 cats.
They used to be foster parents for a few years, and took care of foster children. She’s also heavily involved with a local nonprofit organization which help local communities.
Julie
Instructor and “Mrs. Make It Happen”
Julie is MeasureU’s account manager. She also helps our MeasureU members and non-members to solve their problems — GA, GTM, Looker Studio Dashboards, and more!
Before she knew what a spreadsheet was, as a young child, she was actually creating spreadsheets on paper or always making lists. It naturally led her into data and spreadsheets even more.
Julie overlooks every project of the company, helps our clients figure out how their sites are performing, and where they can improve to grow their numbers and business.
She thrives in sleuthing and solving problems. Probably that's why she watches all kinds of true crimes and crime drama shows!
Julie is also a mother of 3 amazing kids and works out at least 5 days a week.
Vince
Multimedia Rockstar
Vince is the man behind all of the videos of MeasureU.
For years, he has been making sure our videos are clean, clear, and easy to understand. He’s an expert in turning simple videos into an informative and entertaining piece of art!
Vince currently lives in Philippines. He is a father of 3 beautiful daughters and loves to watch cartoons with his kids! 😉
Sarah
Spreadsheet Queen
Sarah is MeasureU’s Reports and Dashboard Specialist!
She loves analyzing numbers and converting them to easy-to-understand dashboards. That means…when there are tons of useful data but hard to get a bigger picture of what's going on, she uses her spreadsheet queen skills and turns the overwhelming info into visually appealing, easy-to-understand data, so we all can tell what steps to take next.
She is also an expert of making the data reporting process much simpler by automating as much as possible. She gets motivated by seeing our clients being satisfied with her work and makes their next steps.
Currently lives in Philippines. Sarah loves travelling and exploring different places with friends.
Yani
Admin Wizard
Yani makes sure that MeasureU members get all the content they need to crush their Measurement Marketing!
She plays a critical role in testing content delivery, ensuring that it’s published in the proper format and on time. She also pulls reports so that the whole MeasureU team knows how the company is growing.
In her spare time, Yani loves to cook – she travels for great food and sunsets.
Rica
Project “Get Things Done” Manager
Rica makes sure everything gets done on time as the Project Manager of MeasureU.
She enjoys making team members shine by helping them do their task faster, make things easier and work with more efficiency through her SOPs and workflows.
In fact, she enjoys it so much that she doesn’t need caffeine in her body to do it all 😀
A Filipina who loves matcha and chocolate more than a hot cup of coffee.
Manisha
Tech and Database Rockstar
Manisha is MeasureU's Technical Marketer and Instructor. She loves diving into technical challenges or complex data questions. As an instructor, she actively helps our MeasureU members and non-members solve their measurement problems — GA, GTMSS, BigQuery, Analytics Canvas, Automation and more!
Manisha brings a wealth of expertise in project management, security & compliance, process development, e-commerce, and data analytics. Her professional journey includes working at Shopify along with several other reputable corporations.
She thrives on learning about new technologies and is currently dedicated to expanding her knowledge and skills in process automation and the field of artificial intelligence (AI).
Manisha is also a mother of 2, loves cooking and actively practices yoga.
Tsahai
Community Manager and “ProfitSchool Town Mayor”
Tsahai is the heart and soul of ProfitSchool's digital hometown, ensuring every member feels at home and has the resources they need to thrive.
With a passion for transformation and personal development, Tsahai turns challenges into opportunities for growth. She's the tour guide you didn't know you needed, helping you navigate the vast landscape of digital marketing.
When she's not nurturing the ProfitSchool community, Tsahai can be found with her nose in a book or refining her coaching skills. She's a firm believer that learning never stops!
Originally from the sunny shores of Trinidad, Tsahai now calls the picturesque Isle of Wight home. She's a proud mother of three and a constant source of inspiration for her two young women and one young man.
Kaylah
Community Manager and Engagement Enthusiast
Kaylah is the friendly face behind MeasureU's thriving community, fostering connections and ensuring every member feels supported on their digital marketing journey.
For over two years, she's been the driving force behind meaningful discussions and resource sharing, helping members turn complex marketing concepts into practical, result-driven strategies.
Kaylah finds joy in witnessing the “aha” moments when members successfully apply their newfound skills. She's the bridge between MeasureU's expert team and its vibrant community of learners.
When she's not nurturing the MeasureU community, you'll find Kaylah hitting the trails for a refreshing run or experimenting with new recipes in her kitchen. She believes in nourishing both mind and body!
gaorii
Marketing Operations and Tech Whisperer
Gaorii is the behind-the-scenes wizard, managing websites and tackling all things tech with a smile. She's the go-to person when you need to make digital magic happen.
With a talent for juggling multiple projects, Gaorii thrives on new challenges and loves unraveling complex problems. No tech puzzle is too difficult for her curious mind!
When she's not working her marketing operations magic, Gaorii shares her home office with her furry assistant, a hamster named Gus. Together, they make an unbeatable team in conquering the digital world.
She's always eager to learn about the latest tech trends and is known for her ability to explain complex concepts in simple terms.