The introduction of key events in Google Analytics 4 confused and upset many marketers and data analysts. But if you look further than the panic and pain, this may be a welcome change for PPC specialists. Key takeaways What is a key event in Google Analytics 4? Key events in GA4 are actions that users […]
Understanding Key Events in Google Analytics 4 Read More »
In March 2024, Google Analytics 4 abruptly introduced key event rate as a new website metric. The new definition of one of the most popular marketing metrics of all times, conversion rate shocked and confused marketers, analysts and business owners. If you are one of them, read on and learn how you can use GA4
Understanding GA4 Key Event Rates (FKA Conversion Rates) Read More »
The Conversion Paths report in Google Analytics answers an important question about your marketing efforts. Which channels, campaigns, mediums and sources generated traffic that converted visitors into leads or customers? Let’s find out… Key takeaways What is the GA conversion paths report, anyway? The Google Analytics 4 Conversion Paths Report contains data about which touchpoints your
GA4 Conversion Paths Report – How Did Leads Find Your Site? Read More »
The Conversions Report in Google Analytics 4 is both a treasure trove and a cesspool. It can reveal growth opportunities and obstacles. But to get to the conversion data that matters to your business, you need to understand how to use and customize the conversion report in GA4. So, let’s find the hidden gems…. Key
The GA4 conversions report – Detect your business boosters Read More »
Conversions in Google Analytics 4 are the most important events that drive your business forward. Yet, many organizations don’t track conversions, or do it wrong. And that can seriously slow their growth or cost tons of money. Let’s fix that. Now. Key Takeaways What are conversions in Google Analytics 4, anyway? GA4 conversions are events
Conversions in GA4 – Everything you need to know Read More »
If you don’t back up your Universal Analytics data before the 1st of July 2024, you will lose your precious data forever. Luckily, you can export your data and reports directly in Google Analytics. It’s free, it’s easy. So, what’s the catch? Let’s find out. Key Takeaways How to backup Universal Analytics in GA? That’s
How to back up Universal Analytics in GA? – Export your data Read More »
