The MeasureU Blog
The Measureu blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true marketing optimization techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
Google Analytics 4 Segments: 2024 Guide
GA4 segments give deep insights into what happens on your site or webshop in seconds. So, if you are…
GA4 Demographics Report – Understand and Target Visitors
The Google Analytics 4 demographics report is a goldmine for data-driven marketers. Out-of-the box, GA4 shows, for instance, from…
How to track without cookies? 5 cookieless strategies
Tracking users without cookies is the next big challenge for marketers in 2024. At first sight, the solution may…
Retargeting without cookies – How to do it in 2024?
Retargeting without cookies is the next big challenge for marketers. Google will kill them off in the course of…
Navigating the Tightrope Between Behavioral Targeting and Online Privacy
In the ever-changing landscape of digital life today, marketing research is showing that personalization and behavioral targeting are increasingly…
GA4 Path Exploration Report – Explained With 5 Examples
The path exploration report in GA4 reveals how people move around on your site or web shop. It can…
Tracking email campaigns in GA4 – The complete guide
If you are not tracking your email campaigns in Google Analytics 4, you are missing out. Right now, the…
How To Delete An Account, Property, Or Data Stream In Google Analytics 4
Do you need to clean up your Google Analytics experience? If so, you’ve come to the right place! Even…
Understanding Exits in Google Analytics 4
On which page or screen do visitors leave your website? You can find the answer in the exit report…
Google Analytics 4 Hierarchy: Accounts, Properties and Data Streams
If you’ve landed here, you’re probably just getting started on your Google Analytics 4 journey. So welcome to the…
How To Set Up Email Alerts in Google Analytics 4
Ever wonder if GA4 can tell you if your sales aren't hitting their targets? How about sending you an…
Google Analytics 4: The New Approach to Measuring Your Marketing
Universal Analytics is going away. That's not secret anymore. What is talked about a lot less is why is…
Google Analytics for Bloggers – The 2024 Beginner's Guide
Blogging and sharing your passion with the world is fun. And that is a problem because you are not…
How to Track Mailto Links in Google Analytics 4?
How many times do people click on an email address on your website? Alas, Google Analytics 4 doesn’t track…
The Superstorm of Marketing Challenges
Mercer recently hopped on to the Perpetual Traffic podcast to discuss some big time challenges marketers are facing (with…
How to Set Up GA4 Ecommerce for a Shopify Store
The GA4 landing page report is broken, but you can fix it
Do you blindly rely on the default landing page report of Google Analytics 4? Then it’s time to take…
How To Use UTM's In Google Analytics 4
One of the first measurement questions you'll ask yourself is, “Where are my users coming from?” Don't worry! Google…
How to Switch to Google Analytics 4
Measurementmarketing.io's very own Mercer joins Ralph and Kasim on the Perpetual Traffic podcast to discuss the significance of measurement…
GA4 custom reports – Shortcut to data you really need
Google Analytics 4 is filled with reports and data you will never look at. On the other hand, there…
Tracking QR Codes in Google Analytics 4 – The Ultimate Guide
Most paid QR code generator platforms have built-in statistics. Yet, they don’t give insights about what visitors do on…